because
They experience a large volume of users and have the necessary resources that give you the capability to scale campaigns.
Their ad interfaces are user friendly and easy to use.
Their targeting options are( usually) better than other traffic stores on the web. These traffic platforms allow you to target ads to people based on everything from their demographics, interests, the keywords they’ ve typed into a search engine, and the pages they’ ve visited on your website. For example, if you sell swimming pools in San Diego, you might target your ads based on any of the following criteria:
People who live in San Diego. People who are interested in water sports.
People who typed the query“ in ground swimming pool san diego” into a search engine.
People who have visited the in-ground swimming pool product page on your website.
You can, in fact, combine these targeting options to, for example, target people living in San Diego who have an interest in water sports.
No matter the experience level or the industry of your business, the Big Six give you effective platforms for reaching almost any market, in almost every part of the globe. In the following sections, we cover the best uses and nuances related to dealing with these traffic stores.
Facebook
With well over 1.7 billion monthly active users( users who have logged in to Facebook within the last 30 days), Facebook allows you to reach almost any market. The Facebook Ads Manager is user friendly and offers a multitude of targeting options, so you can get really specific when targeting your market, thereby making your ads more personal and effective. Because Facebook is easy to use and fairly inexpensive to buy traffic on, it’ s a good place to start if you’ re new to paid traffic or are testing a new strategy. Plus, you can apply many strategies used in Facebook on other advertising platforms.
Ads on Facebook are like commercials on TV or the radio: You’ re displaying your message in front of your audiences, but you’ re also interrupting those audiences. So you need to make sure to put your ads in front of the right people and to give your audiences a reason to click your ad, which is what the domain registrar and web hosting company GoDaddy does in the Facebook ad shown in Figure 10-2.