people are using search engines to find the answers to these same questions . Create articles with detailed explanations around these FAQ topics .
The should-have-asked-the-question ( SAQ ) post
The SAQ post is a variation of the FAQ post . This is a question that customers or prospects don ’ t ask — but they should . For example , a real estate company could create a post called “ Questions You Should Ask Before Hiring Any Realtor .” Your SAQ post should center around questions that customers should ask before they buy your product , or questions they should ask to learn more about your industry .
Checklist post
As the name suggests , a checklist post lists the steps a person should take to complete a specific task . For example , an airline blog might post a checklist containing the items people should bring when traveling abroad , or what parents should bring to keep young children entertained on long trips .
If you can break your content down into a checklist , it often performs better . People like the checklist format because it ’ s easy to digest , and people find taking action easier when you itemize the content in this way .
Problem / solution post
This type of blog post has an easy format : First , define a problem ; then present the solution . The solution to the problem might take the form of a product or service you sell , or it may be something that people can freely obtain . The problem / solution post is a valuable piece of content because people are always looking for ways to solve their problems . If you can provide a real solution for someone , that person will be grateful to you .
The problem / solution post can cross over into the territory of other blog post types such as the FAQ post , the how-to post , or the checklist post .
Research post
Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention . That ’ s because primary research is hard to gather and extremely time consuming . Collecting all the research for someone and providing it for free all in one place is a great way to endear your brand to prospects as well as establish your brand as an authority on the particular topic .
That said , you don ’ t have to do all the research yourself . You can simply curate research from third parties and pull it together into an article , infographic , or other type of content that your market will find valuable and intriguing .
Stat roundup post
This post ( like the research post ) works best when you can use statistics that you have produced because it adds to your authority . That doesn ’ t mean you can ’ t use third-party information , but if you ’ re looking to build awareness and clout around your brand , using