people are using search engines to find the answers to these same questions. Create articles with detailed explanations around these FAQ topics.
The should-have-asked-the-question( SAQ) post
The SAQ post is a variation of the FAQ post. This is a question that customers or prospects don’ t ask— but they should. For example, a real estate company could create a post called“ Questions You Should Ask Before Hiring Any Realtor.” Your SAQ post should center around questions that customers should ask before they buy your product, or questions they should ask to learn more about your industry.
Checklist post
As the name suggests, a checklist post lists the steps a person should take to complete a specific task. For example, an airline blog might post a checklist containing the items people should bring when traveling abroad, or what parents should bring to keep young children entertained on long trips.
If you can break your content down into a checklist, it often performs better. People like the checklist format because it’ s easy to digest, and people find taking action easier when you itemize the content in this way.
Problem / solution post
This type of blog post has an easy format: First, define a problem; then present the solution. The solution to the problem might take the form of a product or service you sell, or it may be something that people can freely obtain. The problem / solution post is a valuable piece of content because people are always looking for ways to solve their problems. If you can provide a real solution for someone, that person will be grateful to you.
The problem / solution post can cross over into the territory of other blog post types such as the FAQ post, the how-to post, or the checklist post.
Research post
Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention. That’ s because primary research is hard to gather and extremely time consuming. Collecting all the research for someone and providing it for free all in one place is a great way to endear your brand to prospects as well as establish your brand as an authority on the particular topic.
That said, you don’ t have to do all the research yourself. You can simply curate research from third parties and pull it together into an article, infographic, or other type of content that your market will find valuable and intriguing.
Stat roundup post
This post( like the research post) works best when you can use statistics that you have produced because it adds to your authority. That doesn’ t mean you can’ t use third-party information, but if you’ re looking to build awareness and clout around your brand, using