Internet Marketing Digital_marketing_for_dummies | Page 123

Source: https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list
FIGURE 5-5: A blog post uses formatting in a way that makes the content easy to consume.
A final point: Break up paragraphs. Long paragraphs in blog posts are like speed bumps,
slowing readers down and deterring them from fully consuming the article. When you’re
laying out your blog post, break up paragraphs that are longer than three lines to improve
consumption.
Satisfies your goal
Although a blog has many goals, such as branding, providing your audience value, and
establishing yourself as an authority, the main goal of a blog is to generate quality leads