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intimidating to a reader, not to mention visually unappealing. Help move the reader through the content by breaking up text with the following: Bulleted lists Numbered lists Block quotes Subheadings Artwork and images (such as pictures, GIFs, infographics, and embedded videos) Bold font Italics Next, look for changes between ideas and other areas where readers might slow down or stop reading. At the points that may block readers, make sure to include transitions. Transitions help to tie the article together, enhance reader comprehension, and help keep readers engaged and moving down the page to the final sentence. Figure 5-5 shows an excerpt of a blog post that uses figures, headings, bulleted lists, a bold font, and short paragraphs to break up text and make the content easy to read.