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intimidating to a reader, not to mention visually unappealing. Help move the reader
through the content by breaking up text with the following:
Bulleted lists
Numbered lists
Block quotes
Subheadings
Artwork and images (such as pictures, GIFs, infographics, and embedded videos)
Bold font
Italics
Next, look for changes between ideas and other areas where readers might slow down or
stop reading. At the points that may block readers, make sure to include transitions.
Transitions help to tie the article together, enhance reader comprehension, and help keep
readers engaged and moving down the page to the final sentence. Figure 5-5 shows an
excerpt of a blog post that uses figures, headings, bulleted lists, a bold font, and short
paragraphs to break up text and make the content easy to read.