Austria launches E-bike incentives with motorcycle registrations + 19.54 percent for 2016
The latest data released by the MCIA, the motorcycle trade association in the UK, shows new motorcycle registrations + 13.52 percent for 2016 at 118,990 units – a fifth straight year of growth for the UK market and the best annual market performance since before 2008. In total PTW terms the UK market was + 11.86 percent for 2016 at 127,702 units – a third straight year of growth and also the highest annual market performance since before 2008. As elsewhere in Europe, December“ sales” were inflated by pre-end-of-year registrations of Euro 3 inventory before the new Euro 4 regulations took effect on January 1st. New moped registrations in the UK were down by-6.77 percent in 2016 at 8,712 units for the year, and scooter registrations were-6.8 percent for 2016 at 8,712 units.
STAT ZONE
UK motorcycle registrations + 13.52 percent for 2016
The latest data released by the motorcycle trade association in Austria( Arge2Rad) shows registrations of new motorcycles of over 125cc up in the fourth quarter of 2016(+ 177.25 percent!) as unsold Euro 3 compliant 2016 carry-over inventory was preregistered to beat the December 31st deadline. Nonetheless 2016 was a better year for Austria( the market was flat in 2015 at 12,551 units) with new motorcycle registrations for the full year up by + 19.54 percent at 15,004 units – of which prior year trend data suggests some 1,500 units may have been carry-over“ unsolds”. In total powered two-wheeler terms,
registrations were up by + 100.64 percent for the second quarter of the year in Austria(!), at 5,969 units, and are + 12.52 percent( 43,621 units) for the full year. In other news, effective January 1st 2017, Austria became the second country in Europe( after the UK) to launch an e-mobility purchase incentive programme. Austrian consumers will be able to benefit from up to € 750,00 of subsidy and discount as part of a € 72m E-two-wheel transport project for the promotion of electromobility in Austria by BMLFUW, bmvit and auto-importers in the period 2017-2018. The Austrian Ministry of the
UNITS
150,000
100,000
50,000
UK registrations- 2016
114,160
TOTAL PTW
+ 11.86 %
127,702
Environment and Transport, in collaboration with Arge2Rad, doubled the federal government’ s € 375,00 incentive per e-moped and e-motorbike. The incentives apply to private individuals, companies, municipalities and associations in Austria. At the time of reporting( early February 2017) it is said that more than 700 E-bikes have already been sold this year. Manufacturers such as KTM and other well known brands are partners in the joint funding initiative with the Ministry of the Environment and Transport. There is no surprise that KTM is market share leader in its home market with
104,815
2015
MOTORCYCLE
118,990
2016
+ 13.52 %
Austria launches E-bike incentives with motorcycle registrations + 19.54 percent for 2016
UNITS
Austrian motorcycle registrations- 2016 + 12.52 %
2015 2016
40,000
30,000
20,000
10,000
38,766
TOTAL PTW
43,621
12,551
+ 19.54 %
15,004
MOTORCYCLE
its 2016 sales of 5,677, being up nearly + 60 percent on its 3,575 sold in 2015. Honda is second( 3,121 units); Yamaha 3rd( 2,680); BMW 4th( 1,817 units), with Harley-Davidson 5th( 1,142 units).
Italian motorcycle registrations + 21.49 percent for 2016
According to the latest data released by ANCMA( the Milan based motorcycle industry trade association for Italy), new motorcycle registrations were up by 128.12 percent in December 2016, at 3,707 units
UNITS
200,000
150,000
100,000
50,000 as manufacturers and their dealers pre-register units in advance of statistical and regulatory cut-offs. For the full year, motorcycle registrations in Italy were + 21.49 percent at 75,936 units,
Italian registrations- 2016
171,126
+ 13.26 %
193,814
TOTAL LPTW
62,506
2015
75,936
MOTORCYCLE
2016
+ 21.49 % a third straight year of growth. In total PTW terms December registrations were + 75.83 percent in Italy at 8,621 units and + 13.26 percent for the full year at 193,814 units – also a third straight year of growth, the Italian market having fallen to 153,933 total PTW registrations in 2013. Scooter registrations were + 117.88 percent for 2016 at 117,814 units; the top sellers were Honda’ s SH 125 / 150 / 300 series, achieving sales of 24,868 units between them, with Kymco’ s Agility 125 R16( 4950 units) ahead of Piaggio’ s Beverley 300 and Liberty 125 ABS in their home market( 4,421 and 3,920 units respectively) and Yamaha’ s TMax 500( 3,870 units). The top selling motorcycle in Italy in 2016 was BMW’ s R 1200 GS( 3,329 units), followed by
Honda’ s Africa Twin( 2,840 units); Yamaha’ s MT-09 Tracer( 2,609 units); Honda’ s NC 750 X( 2,355 units) and Ducati’ s Scrambler 800( 2,264 units). The Italian market is seeing the same trend towards middleweight motorcycles that is apparent right across Europe with the 751 – 1000cc sector the fastest growing, in percentage terms, at + 20.83 percent( 22,013 units). Naked /” traditional” style bikes are the largest sector in Italy, with 26,387 new models sold(+ 23.26 percent), with Enduro style models being the fastest growing of the“ major” sectors in styling terms( 25,668 units /+ 31.49 percent); the sportsbike market in Italy was actually down a little(-0.88 percent) at 3,949 units; custom bikes were + 12.3 percent in Italy in 2016( 6,923 units).
INTERNATIONAL DEALER NEWS- FEBRUARY / MARCH 2016 7