STAT ZONE
Japanese made motorcycle exports to Europe + 18.83 percent for 2016
UNITS
The latest data released by JAMA( the automotive trade association in Japan, which includes representation of motorcycle manufacturers among its membership) shows exports of 250cc + Japanese made motorcycles to Europe up by + 0.86 percent in December( 22,589 units), having been up by + 18.97 percent in October and a massive + 60.46 percent in November( presumably as uncleared Euro 3 compliant cross-over inventory was cleared for pre December 31st deadline registration in Europe. For the full year motorcycle exports to Europe were + 18.83 percent at 180,290 units for the year – the best full year performance experienced by the Japanese factories in Europe since the 201,000 exported in 2010, but still a long way south of the 420,000 exported in 2007 and 461,000 in 2000. Japanese manufactured total PTW exports to Europe were-0.28 percent in December at 23,914 units, having been a theoretical + 61.40 percent in November( see above). They are running at + 17.83 percent for the full year at 201,182 units in total – the
Swedish motorcycle registrations- 2016 + 10.18 %
2015 2016
20,000
15,000
10,000
5,000
19,375
21,347
Total PTW
9,424
+ 8.00 %
10,178
MOTORCYCLE
UNITS
200,000
150,000
100,000
50,000
Japanese Exports to Europe- 2016 + 17.83 %
2015 2016
+ 18.83 %
170,746
201,182
TOTAL PTW
best annual number for Japanese made PTW exports to Europe since 2010( 228,722 units). Motorcycle shipments from Japan to the USA were + 10.25 percent in December 2016( 8,533 units), but were-9.36 percent for the full year at 72,458 units for the full year; worldwide Japanese made motorcycle exports were + 2.34 percent for the year( 322,602 units). Total worldwide Japanese
The latest data from McRF, the Swedish motorcycle industry trade association, shows new motorcycle registrations at + 8.00 percent for the full year 2016 at 10,178 units. In total PTW terms, registrations for the full year were + 10.18 percent at 21,347 units; moped registrations were + 12.2 percent for the
151,715
180,290
MOTORCYCLE
UNITS
200,000
150,000
100,000
50,000
manufactured PTW exports were + 2.61 percent for the full year 2016 at 428,619 units – their second lowest in the 21st century, having appeared to have bottomed out at 417,000 in 2015; they peaked at 1.641m units in 2000. The increasing number of units being made by the Japanese manufacturers elsewhere in Asia, the US and South / Central America goes some way to explaining the data, though the
year at 11,169 units. The first data for January 2017 suggests that the upward trend continues in Sweden( 2,383 total PTW units registered), with the trade association saying that the cleaner Euro 4 models are expected to prove popular with environmentally conscious Swedish consumers.
Japanese Exports to the US- 2016
115,099
-2.77 %
111,916
TOTAL PTW
79,942
2015
-9.36 %
72,458
MOTORCYCLE
2016
majority of higher value larger displacement Japanese brand machines, especially those being sold in Europe, are still made in Japan. Their overseas factories are primarily engaged in making and selling scooters and smaller capacity units in ' emerging ' markets( where import tariffs are high) and in making ATV / UTV units- especially in the United States, where demand for such machines is strongest.
Swedish motorcycle sales + 8 percent in 2016
This year’ s MC Massan Swedish motorcycle show at Stockholm at the end of January is being reported as being a success, with the Swedish trade association citing an attendance in the region of 53,000 visitors. In 2018 the show will return to Gothenburg, from January 25 to 28.
Swiss motorcycle registrations-3.4 percent 2016
After having been up by over + 17 percent in 2015, the latest data from the motorcycle industry trade association in Switzerland( MotoSuisse) shows new motorcycle registrations there down by-3.4 percent for the full year in 2016 at 26,391 units. Interestingly in a market that was not subject to the Euro 3 inventory carryover issue, December sales were a more realistic-1,89 percent on low volumes( 466 units). YTD at 25,362 units; and down by-8.33 percent in October on very low volumes( 869 units). In total PTW terms, the market in
Switzerland was down by-6.21 percent at 45,897 units for the full year 2016. In motorcycle market share terms, Yamaha had top spot having sold 4,803 units, with BMW second( 3,485 units), Harley-Davidson third( 3,032 units), Honda fourth( 2,701 units) and Kawasaki fifth( 2,399 units). Yamaha’ s MT-07 was the top seller in Switzerland in 2016( 935 units), with their MT-09 in fourth( 526 units) and MT-09 Tracer sixth( 526 units). The BMW R 1200 GS was second best seller in Switzerland in 2016( 678 units), with Honda’ s CRF 1000‘ Africa Twin’ third( 641
6 INTERNATIONAL DEALER NEWS- FEBRUARY / MARCH 2017
UNITS
60,000
40,000
20,000
Swiss motorcycle registrations- 2016
48,935
PTW
-6.21 %
45,897
27,319
2015 2016
-3.40 %
26,391
MOTORCYCLE