International Dealer News IDN 124 April/May 2015 | Page 9

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More sales records broken at BMW
IN the first three months of the year,
BMW Motorrad achieved its best
quarterly sales figures of all time.
March saw sales increased to 31,370
vehicles (previous year 28,719 units).
This is an increase in sales of 9.2 % as
compared to the equivalent period last
year. In March BMW Motorrad
delivered 15,912 motorcycles and
Maxi Scooters worldwide (the
previous year saw delivery of 15,183
units) amounting to a 4.8% growth in
sales.
Heiner Faust, BMW Motorrad Head of
Sales and Marketing, said: "BMW
Motorrad has started into the new
2015 motorcycle season with the best
first quarterly sales of all time. For the
first time ever in the history of BMW
Motorrad we have supplied more than
31,000 vehicles to our customers in
the first three months, which
corresponds to a significant plus of
9.2%. We are reaching more and more
customers all over the world with our

highly emotional brand and our
attractive, sporty bikes. In the first
three months we recorded growth in
nearly all sales regions. Germany still
remains our strongest single market.
Selling 5,369 vehicles as per March we
increased sales here by 12% as
compared to the previous year”.
This is followed by the USA (3,229
units), France (3,155 units), Italy
(2,936 units) and Great Britain (1,746
units). The first quarter in some of the
countries in Southern Europe was
especially pleasing. Portugal (+46%)
and Spain (+24%) showed
considerable growth compared to the
previous year period. In the Asian
markets too, demand developed very
positively.
The BMW Motorrad sales ranking is
still headed by the R 1200 GS travel
enduro and its sister model, the R
1200 GS Adventure. More than
10,000 units have already been
delivered to customers this year

Dainese name
Cristiano Silei as CEO
DAINESE’S Board of Directors
has announced the
appointment of Cristiano Silei
as Chief Executive Officer and
member of the Board of
Directors. Silei joins the
protective clothing
manufacturer from Ducati,
where he held a number of
roles including Director of
Corporate Strategy and

Product Development, CEO of
Ducati North America and until
recently Vice President of Sales
and Marketing. He is taking
over the CEO position from
Federico Minoli, who has taken
on the role of company
Chairman.
Last year it was announced
that Lino Dainese had sold an
80 percent stake in the apparel

worldwide. Third place goes to the R
1200 RT, of which 2,681 were sold.
After only being on sale for a few
weeks the new S 1000 RR already
holds fourth place. The fourth
generation of the BMW supersports
bike got off to an excellent start selling
2,574 units.
BMW R 1200 GS Adventure

Cristiano Silei left his role as head of
Sales & Marketing at Ducati last
year. At Dainese he will team up
again with Federico Minoli, who was
CEO at Ducati until 2007

making business he founded in
1972 to Bahrain based
Investcorp at a price that
valued the company at €
130
million.
www.dainese.it