International Dealer News IDN 119 June/July 2014 | Page 12

news ROOM

BMW continues to see double-digit growth
and achieves new all-time high in April
After achieving record sales
during its first quarter of 2014,
BMW Motorrad says it "remains
firmly on course for success"
with sales in April up by 12
percent on April 2013 at 16,344
units (14,587 in April 2013).
BMW says that makes April
2014 "the most successful
month ever in the history of the
company. All in all, BMW
Motorrad has supplied 45,063
(previous year 39,319 units)
vehicles to customers since the
beginning of the year
(compared to 39,319 units in
the first four months of 2013),
and 14.6 percent (5,744
vehicles) up for the year so far".
Heiner Faust, BMW Motorrad
Head of Sales and Marketing,
said that "we have been able to
build very successfully on the
momentum of an excellent
season start. We have seen
double-digit growth every
month since the start of the
year. Sales results in April even
surpassed the existing record of
March this year, making it the
best month ever for BMW
Motorrad".
The company went on to say

that "this has been achieved on
the basis of ongoing stable
market developments
worldwide. In Europe (not
including Germany) BMW
Motorrad had supplied 2,841
vehicles more as of April than in
the first four months of th