International Dealer News IDN 117 Feb/Mar 2014 | Page 10
news ROOM
Brammo launches "world's
fastest serial production" electric
motorcycle
BRAMMO has launched what it claims
to be the world’s fastest electric
motorcycle in serial production with
the introduction of the 2014 Empulse
and Empulse R.
The 2014 Empulse is an evolution
of the 2013 model and retains a
unique water-cooled motor, six-speed
gearbox and integrated J1772 rapid
charging. With a claimed top speed of
110mph and a 3kW onboard charger
means the Brammo Empulse is the
world’s fastest electric motorcycle in
serial production, both riding and
charging.
Brian Wismann, Head of Product
Development at Brammo, said: “The
2014 Empulse represents a huge effort
by the engineering team at Brammo to
further refine and reduce the
platform’s weight for the bike’s second
model year. We’ve ensured that the
bike is ready for its European launch
with additional testing and
certifications required for the EU
market. All the hard work will be worth
it when the first customer in Europe
twists the throttle and gets their first
’EV grin.’”
Changes to the Empulse for 2014
include battery brackets that secure
the Brammo Power 15/90 battery
packs being redesigned and nickel
plated. There is a redesigned LCD
dash, which displays a wide range of
riding metrics including: battery SOC
(State-of-Charge), road speed, motor
speed, odometer, energy use, gear
position, battery status, estimated
range, and system status.
PARTS AND ACCESSORIES
The 2014 Empulse has changed to
a tapered aluminium handlebar with
oversized clamp diameter,
manufactured by Accossato in Italy
specifically for the Empulse R, and
there is a change of tyres to
Continental SportAttack 2.
Two new colours are being
introduced, standard for the Empulse
R and optional for the Empulse. In
addition to True Blood Red and
Eclipsed Black, customers can now
select Maillot Jaune Yellow and
Neodymium Silver Metallic, while the
lower body panel now sports a white
Brammo logo to make identification
even easier.
During 2014 the Empulse and
Empulse R will become available in the
United States, Canada, Europe
(including the United Kingdom), and in
Asia.
BRAMMO EUROPA
Burgkirchen, GERMANY
Tel: +49 (0)86799 16700
[email protected]
www.brammo.com
Positive response to 2014 Motorcycle Trade Expo
MOTORCYCLE Trade Expo, the
UK’s trade-only motorcycle
show, took place over 19-21
January at the NEC in
Birmingham. Over the three
days more than 3,000 visitors
representing over 1,500
companies attended, putting
visitor numbers up 20 percent
on 2013.
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Among the 181 exhibitors there
was a strong show of European
businesses and a marked rise in
the number of electric bikes and
Chinese bikes on display. The
former was reinforced with an
indoor test track, giving visitors
a chance to try many of the new
electric motorcycles coming to
the market out for themselves.
INTERNATIONAL DEALER NEWS - FEB/MAR 2014
Among the selection of electric
bikes was the Kuberg line of
trial bikes from the Czech
Republic, which has machines
available for rides from age five
upwards through to an adult
trial bikes.
Baotian was one of the Chinese
manufacturers represented by
UK distributor Clements Moto,
which is offering a range of nine
machines from the 50cc Apollo
10 through to the Citibike125.
The importance of the UK
market was demonstrated by
the presence of European-based
businesses including Parts
Europe, Fehling, Paaschburg &
Wunderlich and Segura
Clothing. This is in addition to
European businesses, such as
Peugeot and Alpinestars, that
were represented by the UK
agents and distributors.
www.motorcycle-expo.com