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International- The 2026 annual Distinguished Gentleman ' s Ride is slated for Sunday May 17. Uniting classic and vintage styled motorcycle riders from all over the world to raise funds and awareness for prostate cancer research and men ' s mental health. Founded 15 years ago in Sydney, Australia by Mark Hawwa, the event is generously supported by Triumph Motorcycles and is said to have raised USD $ 7.6m in 2025 with 127,000 participants in 1,038 Cities across 108 countries. www. gentlemansride. com
Dainese- Following its ' near death experience ' in the hands of successive Private Equity ownerships, the 2025 announced sale of Dainese Group to London based " distressed asset " specialists HPS Investment Partners and Arcmont Asset Management has now been given the green light by EU regulators. The deal includes AGV Helmets and TCX Boots. Lino Dainese sold the apparel business he had built to Bahrain based Investcorp for a reported ' Enterprise Value ' of € 130m. in 2022. In turn, Investcorp ' flipped ' it to American conglomerate Carlyle Group in 2022, for a reported € 630m. The deal with HPS / Arcmont is reported to have been a debt-for-equity swap for a nominal fee of € 1.
If you want more CAKE( the former electric motorcycle brand in Sweden that is) you may be in luck. The owner since the 2024 bankruptcy is Brages Holding AS, a Norwegian car retailer led by Espen Digernes. His ambitions for the well-regarded, robust, design-led CAKE branded premium urban utility PTW platforms has been to restart production build a strong dealer network. The first stage now appears to be in sight, having partnered with the Chinese Keeway Group( Benelli, Morbidelli etc) to " return to production " and start " a fresh push toward sustainable, purpose-built mobility." The companies will " combine CAKE ' s distinctive design and engineering with Keeway ' s established production capabilities, a move both sides describe as a " strategic reset and a foundation for long-term stability."
In a multi-year transition that will run from late 2026 through the end of 2028, Yamaha Motor Co., Ltd. is to formally relocate its U. S. subsidiary from Cypress, California, to Kennesaw, Georgia, selling the land, offices, and warehouse facilities at its 25.1-acre Cypress campus that have been its US Corporate HQ since 1979.
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existing, significantly higher-interest loan from Bajaj Auto amounting to € 450m, thereby substantially improving the group ' s financial stability and flexibility and creating the liquidity base for the planned growth phase." Additionally, KTM AG secured a new factoring facility of € 150m and a working capital facility of € 50m. At the same time, " the company sharpened its strategic focus on its core motorcycle business." Nonstrategic business areas were divested- MV Agusta, KTM X-Bow and the entire bicycle segment are gone. Their motorsport dominance has already continued into Q1 of 2026 with successes including Luciano Benavides winning the 2026 Dakar Rally for Red Bull KTM Factory Racing and Billy Bolt securing the 2026 SuperEnduro World Championship for Husqvarna Factory Racing.
For the 2026 financial year " the focus is on further improving profitability " including " focused management of the product and project portfolio as well as strengthening the international production and sales organization. CEO Gottfried Neumeister is quoted as stating that " we have made an outstanding start to 2026. It is particularly encouraging that our new models are being received very positively by our customers. As of today [ March 26, 2026 ] we have already sold more than twice as many motorcycles as in the first quarter of the previous year. Inventory reduction is also progressing extremely well." The company says that " management is aware of the current geopolitical uncertainties and their potential negative impact and is continuously monitoring developments. Appropriate countermeasures are being evaluated."
Adventure S Adventure R Adventure EVO
The Premium Manufacturer ' s Warranty has been expanded with a four-year warranty now applying to all street-legal KTM and Husqvarna models from model year 2025 onwards, for the first time.
Athena and GET in 2026 MXGP partnership
Athena and GET have renewed their long-term collaboration with Infront Moto Racing for the 2026 FIM Motocross World Championship MXGP. " The MXGP World Championship continues to be a strategic global platform: a true on-track testing ground where GET constantly tests, validates and develops its electronic solutions under real race conditions, working side by side with factory teams, riders and engineers," said Stefania Vercesi, Athena Chief Marketing Officer. There will be new strategic collaborations for GET in the paddock in 2026, with established partnerships with the likes of Monster Energy Yamaha Factory Racing seeing them continue to use the complete GET electronics package. GET electronics also supports Yamaha ' s entire development structure, with an active presence in the EMX and WMX categories through
partner teams. " GET technology remains central to the technical development of Kawasaki Racing Team in the MX2 class," says Stefania, " while the collaboration with Beta Factory Racing continues through GET Smart Tools." Athena and GET have also confirmed their support for the Ducati Factory MX
Team, accompanying the debut of the Desmo250MX in MX2 through Team Beddini Racing, also active in the European EMX250 program. " New in 2026, we have TM Moto joining the GET family, adopting data acquisition systems as part of its performance program." www. athena. eu
8 INTERNATIONAL DEALER NEWS- MAY / JUNE 2026 www. idnmag. com