International Dealer News 190 May/June 2026 IDN 190 May/June 2026 | Page 7

The most recent available data from the IVM( the motorcycle industry trade association for Germany) shows first two months of 2026 growing at + 38.66 %( 11,786 units). Welcome though the news is, as elsewhere in Europe the data is somewhat distorted as statistical reporting starts to lap the late 2024 effects of the rush to pre-register unsold Euro 5 inventory before the new Euro 5 + regulatory framework became active at the start of 2025. Those units were( mostly) subsequently sold by dealerships in 2025( in H1 especially) making the apparently extreme decline in new registrations in Germany last year a less than entirely reliable metric. January in Germany saw reported growth of + 70.56 %( 3,696 units) with February at + 27.74 %( 8,090 units). Total PTW registrations in January and February in Germany were + 41.33 % at 17,368 new registrations in total.
As to be expected, the BMW R 1300 GS continues its market domination as the best seller in Germany with 970 units sold for a YTD 8.23 % market share. The Kawasaki Z 900 remains in second spot, followed by the BMW F900 R and F 900 GS, S 1000 RR and F 800 GS. The Yamaha MT-07 was the 7th most popular model in Germany so far in 2026, with the BMW F 900 XR, Yamaha Ténéré 700 and BMW S 1000 XR filling the rest of the Top 10 spots. BMW has 14 models in the list of the top 50 best sellers in Germany for 2026 so far; Honda has 12, Kawaski six, Yamaha and Suzuki four each and Triumph, Bird and CFMoto two each. In 2025 Honda closed the market share gap on BMW, ending the year only fractionally behind with a 20.30 % market share( 19,571 units). In the electric( light) motorcycles segment in Germany Stark Future has taken market leadership from Zero with 176 units sold to 35 for Zero Motorcycles( now a Dutch globally headquartered news ROOM

Germany- motorcycle registrations + 38.66 % to February 2026

30,000
20,000
10,000
German registrations February
12,289
+ 41.33 %
17,368
PTW
8,500
2024 2025
+ 38.66 %
11,786
MOTORCYCLE
American manufacturer), ahead of NIU with 20, LiveWire with 12, Electric Motion and Vmoto with seven each. For the record: total motorcycle registrations in Germany in 2025 were recorded as being a Euro 5 ' pre-reg ' distorted-36.02( 97,699 units) with total PTWs at-35.50 %( 161,744 units).

Japanese made motorcycle exports to Europe-14.02 % YTD Japanese exports to February

The latest available data from JAMA( the automotive trade association in Japan, which includes representation of motorcycle manufacturers among its membership) shows Japanese made 250 cc + motorcycle exports down by-14.02 % for the year-todate at 39,587 units. January was down by-5.95 %( 19,596 units) with February down by-20.69 %( 19,991 units). Conversely, Japanese made motorcycle exports to USA were + 15.11 % YTD( 17,859 units) with worldwide motorcycle exports from Japan’ s‘ Big Four’ home factories essentially flat at + 0.31 %( 74,892 units). In total PTW terms( all units / displacements) exports to Europe were-11.97 %( 41,332 units); + 23.92 % to USA( 22,876 units) and worldwide + 4.17 %( 86,907 units). For the record: Japanese made motorcycle exports to Europe were + 7.57 % in 2025( 235,603 units).
80,000
60,000
40,000
20,000
2024 2025
+ 15.11 %
15,515 17,859
-14.02 %
46,041
39,587
MOTORCYCLE EXPORTS TO US MOTORCYCLE EXPORTS TO EUROPE
+ 0.31 %
74,660
74,892
WORLDWIDE MOTORCYCLE EXPORTS