Italy- registrations to July-15.03 %
Though continuing to stabilise, the latest data from ANCMA, the motorcycle industry trade association for Italy, show new motorcycle registrations continuing to( theoretically) decline, being down for the first seven months by-13.56 %( 97,983 units YTD). However, as is the case in most other European markets( especially Germany, but except for Spain) the data remains hopelessly distorted by the Q4, 2024 rush by the primary OEMs to pre-register unsold Euro 5 spec models before the upgraded Euro 5 + regulations can into force on 1st January this year. The result? In statistical terms a confused and confusing picture. However, the underlying data for Italy doesn ' t appear as bad as it might appear. July was the ' lowest decline ' of the year so far, at-5.20 %( 16,050 units) having been-13.36 % in May and-6.72 % in June. As elsewhere, this data does not take account of the ' prereg ' units that, though heavily promoted, dealerships will have made some progress in clearing by now, meaning that some of the late 2024 ' pre-reg ' units have been valuable additional sales for 2025. In that context, our analysis suggests that around half of the 37,000 registrations seen in Italy Q4, 2024 were ' legitimate sales ' and that would mean that in the worst case scenario the Italian market H2 carry-over has been something like a 5,000 to 8,000 pre-registrations, some of which will be sold in July. Our best estimate for ' real world ' new unit registrations forecast for Italy in 2025 remains unchanged at around + 3 % to + 5 % by the year end. Underlying market growth may be evidenced in the total PTW registration figures for the first seven months with an apparent decline of just-2.25 %( 237,644 units YTD)- only some 5,500 units down on the same period of 2024. As usual the top selling units in Italy are scooters, with Honda Italia ' s SH 125, 350 and 150 series taking the top three spots( nearly 30,000 units YTD between them)
As elsewhere in Europe, the latest new motorcycle registration data available from the Motorcycle Industry Association( MCIA) in the UK( January- July 2025) show the UK motorcycle market still( presumably) suffering from the 2024 Q4 ' pre-reg ' Euro 5 + side effects with new motorcycle registrations down by-17.57 % at 55,769 units. Based on reports elsewhere( anecdotal and otherwise) there can be no doubt that the UK market is going to have been down for the first seven months of the year, even allowing for the ' pre-reg ' issues. July registrations were down by ' just '-2.51 % at 8,547 units, but they had been-13.73 %,-11.99 % and-18.27 % in April, May and June respectively. It ' s difficult to estimate how much the Q4 2024 ' pre-reg ' issue is affecting the UK market still, but our analysis suggested that Q4, 2025 saw some 8,000 to 10,000 units distorting the year end registration data in the UK. This would mean that, by now, we are seeing evidence of genuine 2025 UK market decline. A best ' guestimate ' analysis suggests that the UK is likely to be running at a real decline of around-2 % to-4 % for the first seven months.
www. idnmag. com
300,000
200,000
100,000
UK- registrations to July-17.57
Italian registrations to July
243,105
PTW
followed by the X-ADV 750, the Piaggio Liberty 125 ABS, Kymco People S 125, Honda Italia ' s ADV 350, the Yamaha TMAX and the Voge SFIDA SR16. The top-selling motorcycle in the first six months in Italy was( no surprise) the BMW R 1300 GS( 2,802 units YTD), followed by the GS Adventure with 2,294 units sold. Total Scooter sales were 139,961 units, which was up by 7.63 % YTD- further probable proof of underlying market growth.
PTW
-2.25 %
237,644
2024 2025
113,359
-13.56 %
97,983
MOTORCYCLE
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NEWS
BRIEFS
A record 127,000 riders participated in The Distinguished Gentleman ' s Ride( DGR) this year, raising $ 7.6m USD for men ' s health. The top three fundraisers each received a brandnew Triumph Modern Classic motorcycle. Officially the world ' s largest charity event for classic and vintage motorcycle enthusiasts, 1,038 rides took place in 108 countries simultaneously on Sunday 18 May 2025. The overall winner, who is rewarded with a Bonneville Scrambler 1200 Icon Edition, was Canadian Joseph Mancinelli. He raised $ 62,625 this year riding in Hamilton, Ontario, bringing his total raised since his first ride in 2017 to an incredible $ 550k. Also winning their choice of a Triumph Modern Classic motorcycle, were Andrew Cook from Idaho, US, who raised $ 56,640, and Nick Politis from Florida, US, who raised $ 46,999. The 2026 Ride is slated for May 17; www. gentlemansride. com
Energica in Italy looks to be on the comeback trail after its bankruptcy and subsequent liquidation. Global Sales Director Stefano Benatti has announced the completion of a sale to a Singapore based group of investors. Founded at Modena in 2014, he says that the new iteration of the company will continue with a new financial base and the same development team; www. energicamotor. com
Finnish electric motorcycle manufacturer Verge is to offer its rim mounted motor drive concept to other manufacturers. The company has created a division called Verge Next for this and other components that it thinks can be propagated across the electric PTW ecosystem. The motor is mounted firmly on the rear frame, around which the spokeless( and therefore hubless) rear wheel rotates- as if on rails. The concept was developed by partner company Donut Lab, and the motor is available in various sizes; www. vergemoptorcycles. com
Six-time World Champion Jonathan Rea is to retire from full time racing when hi present contract with Yamaha Motor Europe expires at the end of the 2025 season. Having made his debut in the Superbike class as a wildcard in 2008, the Northern Irishman has lined up for an astonishing 459 races over his 17 years racing at the highest level. His 119 victories, 264 podium places, 44 pole positions, 104 fastest laps are highlighted by his six consecutive WorldSBK championship between 2015 and 2019- making him the most successful rider in WorldSBK history.
INTERNATIONAL DEALER NEWS- SEPTEMBER / OCTOBER 2025 7
Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com