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PUBLISHER EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
INTERNATIONAL EDITOR
SONJA WALLACE sonja @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
CONTRIBUTING EDITOR
BEN PURVIS ben . purvis @ gmail . com
5 Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ Great Britain
TEL : 0044 ( 0 ) 1892 511516 FAX : 0044 ( 0 ) 1892 511517
IDN JANUARY / FEBRUARY 2025 (# 182 )
NEwSROOM ........................................................ 8-28,48
COMMENT : The mountain where good money goes to die .............................. 4
The mountain in question is MV Agusta . Makers of fine motorcycles , no question about that , but a brand can either be boutique , or volume - never both . Take note Harley-Davidson . The travails at KTM are camouflaging the fact that in P & A and G & A terms at least , the market in Europe is doing okay despite the swirling mists of economic and geopolitical doubts .
BONAMICI RACING : ' The Art of Partnership ' ...................................... 10
Congratulations to all the vendors who are associated with the BMW World Superbike team , especially though to Italian sportsbike parts specialists Bonamici Racing . Toprak Razgatlioglu ' s Championship win is a first for BMW , and a fine reward for the patience that ' Art of Partnership ' requires in motorsport .
SHOT RACE GEAR : SRG1 MX Airbag System ...................................... 12
We ' ve written elsewhere in this month ' s IDN that the 81st edition EICMA has seen the industry return to form with one of the best crops of new products seen in years . One of the leading examples the first ever MX Airbag - an all- French collaboration between SRG and In & motion
DELTA POWERCLUTCH : Full Metal Packet ........................................ 14
The Dutch brake pads brand has been working on this brand extension for years , and with remarkable test results on the Drag Strip in 2024 , the time is finally right for the Delta Sintered PowerClutch to join the tsunami of great product launched at EICMA this year - serious power transmission for seriously powerful engines .
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No part of IDN may be reproduced or used in any way without permission . The views contained in IDN are not necessarily the views of the publishers . Every effort is made to ensure that all material included is as accurate as possible , however the publishers cannot be held responsible for any erroneous statements , facts , figures or mistakes . All trademarks , brand names and other key words are used purely for descriptive purposes . No approval , endorsement of , or involvement in the contents of IDN is implied by the use of these or any other words , names or marks associated with all or any companies . All trademarks acknowledged . IDN ( ISSN 1354- 4074 ) is published six times a year by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , Great Britain . Send address corrections to us at the address shown on this page , or e-mail to : sara @ dealer-world . com
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Print by Warner ’ s Midlands bourne , lincolnshire , Gb
ISSN 1354-4047
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