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PUBLISHER EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
INTERNATIONAL EDITOR
SONJA WALLACE sonja @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
CONTRIBUTING EDITOR
BEN PURVIS ben . purvis @ gmail . com
5 Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ Great Britain
TEL : 0044 ( 0 ) 1892 511516 FAX : 0044 ( 0 ) 1892 511517
IDN NOVEMBER / DECEMBER 2024 (# 181 )
NEwSROOM ........................................................ 8-25,48
COMMENT : Reading the room at EICMA .................................................. 4
After nine months and so much economic and geo-political negativity , it would be easy to assume that the motorcycle industry is about to hit a brick wall . Maybe it is , but maybe it isn ' t . The ' vibe ' at EICMA is likely to be mixed at best , but whether it ' s reading the show or the data , context is king .
ENERGICA : Bankruptcy filing ............................................................ 15
Europe and the USA are awash with negativity about governmental plans for electrification , and consumers are not rushing to get plugged in sufficiently quickly to give the transport sector the ROI it needs . The motorcycle industry is not immune to the negativity , and it is sad news that the market ' s most advanced electric motorcycle brand has succumbed .
KELLERMANN : New ownership , new opportunities .................................. 16
Small but powerful - the Aachen based LED specialist has illuminated the custom motorcycle scene and tens of thousands of road bikes for more than two decades . Good to see them with a fresh capital injection and plans to take its award-winning technology and designs to a next level .
ANNIVERSARY FEVER : Always something to be celebrated .... 10 , 24 , 44
We love seeing vendors clock up anniversary milestones , and we recognise three this month . Its 70 years for the Italian LeoVince exhausts brand , 60 years for the Spanish accessory innovators Puig and 15 years for BS Battery , the French brand that has come a long way in a short time .
BRADLEY REPORT : KTM , Yamaha , Honda , Kawasaki .............................................. 18-25
1390 Super Adventure S Evo R9 Ninja 1100SX SE Honda CB1000 Hornet
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DISCLAIMERS
No part of IDN may be reproduced or used in any way without permission . The views contained in IDN are not necessarily the views of the publishers . Every effort is made to ensure that all material included is as accurate as possible , however the publishers cannot be held responsible for any erroneous statements , facts , figures or mistakes . All trademarks , brand names and other key words are used purely for descriptive purposes . No approval , endorsement of , or involvement in the contents of IDN is implied by the use of these or any other words , names or marks associated with all or any companies . All trademarks acknowledged . IDN ( ISSN 1354- 4074 ) is published six times a year by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , Great Britain . Send address corrections to us at the address shown on this page , or e-mail to : sara @ dealer-world . com
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Print by Warner ’ s Midlands bourne , lincolnshire , Gb
ISSN 1354-4047 p30 p42
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