International Dealer News 181 Nov/Dec 2024 IDN181 Nov/Dec 2024 | Page 24

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Puig - 60 years of ' Ever Flowin

Founded in 1964 at Granollers , Barcelona , the internationally recognised Puig parts and accessory business we know today was started by passionate motorcycle enthusiast brothers Jaume and Josep Puig as ' Industrial Plàstic Puig '. Their first products were full fairings for Derbi and Vespa models - designs that immediately scored success on the racetrack with Spanish MotoGP legend Ángel Nieto . Ever since then , competition has been their innovation lab , the race circuits of Europe and beyond have been their R & D department - a primary source of technological development . Still today the company combines a passion for motorcycles with family tradition - both the second and third generations across all Puig departments . The present CEO being Joan Puig , with his cousin Carles Puig and Joan Puig junior familiar faces in the paddocks and at shows like EICMA as export sales managers . Initially , the focus remained on manufacturing motorcycle fairings , but over time it has expanded its product lines and has become one of the leading motorcycle accessory brands in the world . Windshields are still among its bestknown products , alongside engine guards , fairings , mirrors , turn signals and other components designed to enhance both the performance and aesthetics of motorcycles . 2012 was a milestone year in Puig ' s history when the company inaugurated its first international operation in Orlando , Florida . Opened to expand its presence in the U . S . market , and to reduce shipment times between Spain and the U . S ., as many European vendors have found , it helps to hugely improve logistics and the level of customer service it can provide there .
Due to high demand , Puig opened a second Orlando warehouse , this time to additionally strengthen its presence in the Canadian and central and south American markets . " Our commitment to the highest level
Ana Carrasco recently became the first woman to win the Women ' s World Championship . Puig have been sponsoring her for several years , and she became the first woman to win a championship with male riders in 2018 .
of competition remains unwavering ," says Carles . " We have a strong presence in MotoGP , Superbike and other categories . We sponsor top riders and teams in the world ' s premier motorcycle racing competitions and first became World Champion in Superbike as sponsors of the Hannspree Ten Kate Honda team with Kenan Sofuoğlu in 2007 . " Since then , we have also achieved a MotoGP World Championship series win with Marc Márquez and the Repsol Honda Team , more WorldSBK success with Jonathan Rea in 2017 , alongside Kawasaki Provec Racing ,
Puig ' s 2022 Diablo MT-09 project showcased its ' Ever Flowing Design ' philosophy - a concept that seeks to set aside the compromises that are forced on accessory designers by OEM geometry .