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Owned by Vision X in Washington State , USA , the Denali brand of LED electronic accessories is now available for dealers in Europe through Parts Europe in Germany . Products include " a complete lighting and visibility package that includes the lights , light mounts , auxiliary brake light and a single intelligent plug-n-play controller to provide effortless installation and integrated control of all your accessories "; www . denalielectronics . com , www . visionx-europe . com , www . parts-europe . com
Yamaha Motor Europe and TotalEnergies made history in the 2024 R3 bLU cRU SuperFinale at Estoril by running with 100 % sustainable fuel - TotalEnergies Excellium Racing 100 ( ER100 ) fuel - in all the motorcycles competing in the event . The collaboration first saw TotalEnergies provide 40 % non-fossil ( sustainable ) fuel to Yamaha Motor Europe ' s WorldSBK teams and the prior rounds of the R3 bLU cRU World Cup .
In a news release dated October 15 , EICMA announced proudly that this year ' s 81st edition of the show that is now 110 years old will feature 770 exhibitors and more than 2,100 brands from 45 countries , occupying 330,000 sqm of exhibit space over " ten full pavilions [ halls ]". Just one tiny problem with that , its official show floor plan and exhibitor listing shows only eight halls in use ! That ' s still a whole bunch of space , but it makes one wonder . Is EICMA in the habit of announcing incorrect show statistics on a regular basis ?
15 years of BS Battery
Founded in Paris by battery industry veteran Alain Sebban , and headed up since 2009 by his son Benjamin Sebban as General Manager , BS Battery has come a long way in a short time . Alain ' s founding vision was clear - to be the first powersports industry battery manufacturer to offer the widest possible range of high-quality battery and care solutions for specialist sectors in an already competitive and overpopulated sector at that time . Since then , of course , the changes in technology and market direction seen in the powersports battery sector have made it even more challenging , which makes the success achieved in those 15 years even more impressive . The introduction of smart chargers line in 2011 was the first step in taking the BS Battery brand ' s service-oriented approach into the adjacent market opportunities , while addressing the increasingly complex issues and importance of charging and maintenance .
The launch of the SLA ( Sealed Lead Acid ) battery range in 2014 confirmed a reputation for innovation with readyto-use ‘ plug and play ’ solutions that are designed to simplify the user experience . In 2015 , the company unveiled its SLA MAX range , offering the kind of higher power capacity and starting amps that large displacement V-twin and touring model engines require , with lithiums coming two years later . In 2016 , BS Battery started to forge strong collaborations with OEMs ( Original Equipment Manufacturer ) approved by leading motorcycle brands
Headquarters - Arles ( France )
Alain Sebban , founder with Benjamin Sebban , General Manager
European Warehouse - Arles ( France )
worldwide . 2017 saw BS Battery expand its global footprint by establishing offices in Japan , with its first fully automated OEM production line started a year later . The 2018 partnership with MotoGP rider Johann Zarco marked BS Battery ' s entry into racing and further elevated the brand ' s profile in the racing and OEM communities . The sponsorship of rising stars like Fabio Quartararo in 2019 further