2024
Dates / venues subject to change or cancellation . (*) Some dates provisional . " Check before you buy " | Based on information as at 30 / 11 / 23
STAT ZONE
SHOW
ZONE
Automechanika Frankfurt , DE • 10-14 Sep automechanika . messefrankfurt . com
Italian Bike Week Lignano Sabbiadoro , IT • 12-15 Sep www . italianbikeweek . net
CIMA Motor Chongqing , CN • 15-18 Sep www . cimamotor . com
Eternal City Motorcycle Show Rome , IT • 28-29 Sep eternalcitymotorcycleshow . com
Motocross of Nations Matterley Basin , GB • 4-6 Oct www . mxgp . com
Biketoberfest Daytona Beach , FL , US • 17-20 Oct www . biketoberfest . org
Oslo Motor Show Oslo , NO • 25-27 Oct www . oslomotorshow . no
Bigtwin Bikeshow & Expo Houten / Utrecht , NL • 1-3 Nov www . bigtwin . nl
SEMA Las Vegas , US • 5-8 Nov www . semashow . com
EICMA (# 81 ) Milan , IT • 6-10 Nov www . eicma . it
International Motorcycle Safety
Cologne , DE • 5-6 Dec www . ifz . de
Motorcycle Live Birmingham , GB • 16-24 Nov www . motorcyclelive . co . uk
Custombike Show Bad Salzuflen , DE • 29 Nov-1 Dec www . custombike-show . de
International Motorcycle Safety Conference
Cologne , DE • 5-6 Dec www . ifz . de
INTERMOT Cologne , DE • 5-8 Dec www . intermot-cologne . de
2025
Motor Bike Expo ( MBE ) Verona , IT • 24-26 Jan www . motorbikeexpo . it
Motorradwelt Bodensee Friedrichshafen , DE • 24-26 Jan motorradwelt-bodensee . com
MP Motorcycle Show Helsinki , FI • 31 Jan-2 Feb mp . messukeskus . com
2024
Italy - the record high continues
The latest available data from the Italian motorcycle industry association ( ANCMA ) show new motorcycle registrations in Italy for the first seven months of 2024 up by a very healthy + 8.41 % at 113,359 units YTD , having been positive for six out of the seven months so far this year . This has meant another post 2008 record for the Italian market for the first seven months of the year . Total PTW registrations were + 6.61 % YTD at an unprecedented 243,105 units - also a post 2008 record for the first seven
300,000
200,000
100,000
Italian registrations to July
228,040
+ 6.61 %
243,105
PTW
2023 2024
104,567
+ 8.41 %
113,359
MOTORCYCLE
The latest data available from the Motorcycle Industry Association ( MCIA ) in the UK show new motorcycle registrations down for the first seven months of 2024 by -1.57 %, at 67,655 units - which is still a strong market performance . In fact , the fifth best for the period since before the 2008 financial crisis . However , motorcycle registrations for June and July were down at -5.81 % ( 12,183 units ) and -6.63 % ( 8,767 units ) respectively . Total PTW registrations YTD were -1.53 % at 70,619 units in total - reflecting the very small size of the UK ' moped ' market . Total scooter sales in the UK YTD 13,746 units ( -4.4 %). The largest single motorcycle segment in the UK is the ADV market , which has seen 14,813 units sold YTD (+ 7.0 % on the same period of 2023 ). The fastest growing and third largest sector in the UK motorcycle market is the so-called ' Modern Classic ' segment , up by + 17.0 % at 8,734 units sold YTD . In displacement terms , the ' sweet spot ' of the UK market is the 126-500 cc segment with unit sales growing fastest there at + 23.4 % YTD ( 13,283 ) units . The UK saw sales of 12,364 units in the 501- 750 cc segment ( -8.0 %); 12,364 units between 751 and 1000 cc ( -6.5 %) and 11,584 over 1000 cc ( -7.6 %). The largest segment of the UK PTW market in unit volume terms is in the lower pricepoint segment between 51 and 125cc ( 21,239 units / -4.5 %). months of the year in Italy . The top-selling motorcycle YTD remains the Benelli TRK 702 / X ( 5,110 units sold ) - placing it ahead of many traditionally ( and still ) strong selling scooter brands and models - such as the Honda X-ADV 750 , Piaggio Beverly 300 ABS and Yamaha TMAX . Indeed the Benelli is also ahead of the BMW 1300 GS , in second place with 3,777 units sold YTD . Unusually , in a sea of Scooters , this placed the leading two larger displacement motorcycles in sixth and 12th spot respectively in terms of all PTW sales in Italy YTD . The Honda Africa Twin , in 19th spot with 2,931 units sold , was the only other motorcycle in the top 20 selling machines in Italy YTD . Hondas SH 125 , 150 and 350 were the top-sellers overall , followed by the Kymco Agility 125 R16 in fourth and Piaggio Liberty 125 ABS in fifth . Maxi and ADV style scooters , and ADV style motorcycles continue to dominate the market in Italy . Total scooter sales were 129,105 units (+ 5.08 %) in Italy YTD . For the record : 2023 motorcycle sales were 145,405 units in 2023 (+ 14.88 %) with all months in positive territory - the best Italian annual market numbers since before the 2007 / 2008 financial crisis and the resulting recession . In total PTW terms the Italian market was + 17.94 % in 2023 with a massive 318,948 units registered . Scooters were up by + 20.64 % at 173,543 units . The top selling motorcycle was the Benelli TRK 502 / X ( 4,075 units ), followed by the Honda Africa Twin ( 3,880 ).
UK : motorcycle registrations down -1.57 % YTD July 2024
90,000
60,000
30,000
UK registrations to July
71,416
-1.53 %
PTW
70,619
2023
68,733
2024
-1.57 %
67,655
MOTORCYCLE
Electrics were -2.4 % YTD , with 2,258 units registered during the first seven months of the year . For the record : the UK motorcycle market was down by -1.20 % in 2023 , at 107,215 units . Total PTW registrations down further by -2.53 % ( 112,748 units ). These statistics reflect the fact that the UK entered a small but definite technical recession in the second half of 2023 and through the Winter into early 2024 . Despite that 2023 saw the second-best annual sales figures for the UK motorcycle market since before the 2007 / 2008 financial crisis .
8 INTERNATIONAL DEALER NEWS - SEPTEMBER / OCTOBER 2024 www . idnmag . com