2025
Germany : new motorcycle registrations + 4.92 %
The latest data from the German motorcycle industry association ( IVM ) show motorcycle registrations for the period to May 2024 up by + 4.92 % at 68,231 . In motorcycle unit terms , that has been the best first five months of the year in Germany since before the financial crisis of 2007-2008 and subsequent Great Recession . In total PTW terms , the German market was + 1.93 % at 105,273 units to the end of May 2024 - also the best since before 2008 . The top selling model YTD is the new BMW R 1300 GS with 4,249 units sold for a 6.23 % market share . This was followed by the Kawasaki Z900 ( 1,875 / 2.75 %), Honda CB 750 Hornet ( 1,443 / 2.11 %), Yamaha MT-07 ( 1,339 / 1.96 %), Honda CBR 650 R ( 1,310 / 1.92 %), then the BMW R 1250 GS , Kawasaki Z650 , Honda CRF 1100 Africa Twin , BMW F 900 R , with the KTM 690 SMC in 10th spot . With six models in the Top 25 , it is no surprise that BMW is market share leader in its home market , with 14,931 units sold for a 21.88 % market share . It was followed by Honda with a 15.76 % market share ( 10,752 units ), Kawasaki ( 10.92 %/ 7,454 units ), KTM ( 9 . 54 %/ 6 , 449 ) and Yamaha ( 7.58 %/ 5,174 ). The Top 10 market shares were rounded out by Triumph ( 5.31 %), Harley- Davidson ( 4.93 %), Ducati ( 4.70 %), Suzuki ( 3.85 %), and Husqvarna with a 2.97 % share in 10th spot .
www . idnmag . com
150,000
100,000
50,000
The latest data available from the Motorcycle Industry Association ( MCIA ) in the UK show new motorcycle registrations essentially flat for the first five months of 2024 , up by + 0.64 % at 46,705 . units . This was , however , still the second-best UK motorcycle market performance for the first five months of the year since before the 2008 financial crisis . Total new PTW registrations were + 0.68 % YTD at 48,727 - reflecting the very small size of the UK ' moped ' market . Total scooter sales in the UK were 11,332 units YTD (+ 0.8 %). The largest single motorcycle segment is the ADV market , which has seen 10,591 units sold YTD in the UK (+ 13.0 % on the same period of 2023 ). The fastest growing sector in the UK motorcycle market is the ' Modern Classic ' segment , up by + 13.6 % at 5,691 units sold YTD . Electrics were + 1.4 % YTD , with just 1,492 units registered during the first five months of the year . For the record : the UK motorcycle market was down by -1.20 % in 2023 , at 107,215 units . Total PTW registrations down further by -2.53 % ( 112,748 units ). Despite these
German registrations to May
103,282
The largest single sector of the German motorcycle market YTD has been the ' Naked ' style segment ( 33,791 units sold for a segment market share of 32.53 %). Adventure bikes are the second largest segment with 18,838 units sold , 18.13 % segment share , followed by Enduro / Supermoto , SBK / SSP / sports bikes , ' City Classics ', Choppers and ' Grand Tourismo '. The Top 6 electric PTW brands in Germany YTD were Kawasaki ( 156 units , 25.6 % market share ), Zero ( 121 units ), Vmoto ( 52 units ), LiveWire ( 31 units ) and Energica ( 18 units ). For the record : in motorcycle terms , the German market was up in 2023 at
UK : motorcycle registrations flat at + 0.64 %
60,000
40,000
20,000
+ 1.93 %
105,273
PTW
2023 2024
65,029
+ 4.92 %
68,231
MOTORCYCLE
+ 16.41 % ( 125,709 units ). In total PTW terms , the German market was + 6.98 % at 215,501 units . The used market in Germany in 2023 saw 442,868 vehicles change hands in 2023 . The top selling motorcycle in Germany in 2023 was the BMW R 1250 GS with 7,529 units sold for a 5.99 % market share ( the Kawasaki Z900 was second , Honda CB 750 Hornet third ). BMW retained its top spot as German motorcycle market share leader with 23,978 units sold for 19.07 % market share , which marked some 4.4 % growth on its unit sales in 2022 . Honda took second spot , with Kawasaki third .
UK registrations to May
48,398
+ 0.68 %
48,727
2023
46,409
2024
+ 0.64 %
46,705
PTW MOTORCYCLE
statistics likely reflecting that the UK entered a small but definite technical recession in the second half of 2023 , these were actually the second best annual sales figures for the UK motorcycle market since before the 2007 / 2008 financial crisis .
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Motorcycle Live Birmingham , GB • 16-24 Nov www . motorcyclelive . co . uk
Custombike Show Bad Salzuflen , DE • 29 Nov-1 Dec www . custombike-show . de
International Motorcycle Safety Conference Cologne , DE • 5-6 Dec www . ifz . de
INTERMOT Cologne , DE • 5-8 Dec www . intermot-cologne . de
2025
Motor Bike Expo ( MBE ) Verona , IT • 24-26 Jan www . motorbikeexpo . it
Motorradwelt Bodensee Friedrichshafen , DE • 24-26 Jan motorradwelt-bodensee . com
MP Motorcycle Show Helsinki , FI • 31 Jan-2 Feb mp . messukeskus . com
International Motorcycle Exhibition Hessen Wiesbaden , DE • Feb www . motorradmessen . de
MP Motorcycle Show Helsinki , FI • 31 Jan-2 Feb mp . messukeskus . com
AIMExpo Las Vegas , NV , US • 5-7 Feb www . aimexpousa . com
Motorrad Messe Leipzig Leipzig , DE • 7-9 Feb www . zweiradmessen . de
Classic Dirt Bike Show Telford , GB • 8-9 Feb www . classicbikeshows . com
IMOT Munich , DE • 21-23 Feb www . imot . de
MCN London Motorcycle Show London , GB • 14-16 Feb www . mcnmotorcycleshow . com
Motorbeurs Utrecht , NL • 20-23- Feb www . motorbeursutrecht . nl
Hamburg Motorcycle Days Hamburg , DE • Feb www . motorradmessen . de
Motosalon Brno , CZ • Feb www . bvv . cz / motosalon
2025
INTERNATIONAL DEALER NEWS - JULY / AUGUST 2024 9