PRO GuIDe eXTRA
Supersprox - ' Performance ' sprockets
EXHIBITOR
22 / G28
Supersprox is introducing a range of sprockets for people who are looking for economy over brand , for lower cost and entry level motorcycles . " The riders of these bikes do not have the same demands compared to racers . The kits are referred to as ' Performance ' rather than ' Race ', and this is the focus of the range . Whilst still retaining the aesthetic appearance and brand image , the sprocket and chain kits are designed to provide great value for money ." Featuring applications for bikes such as Benelli TRK 502 , CBR 125 , YZF-R 125 the Voge Valico 500 , there are 27 bikes in the range and the complete kits will be targeting a consumer price in the region of € 40- 60 . Supersprox CEO DJ Maughfling says : " We entered this market category in 2019 , with kits for the Cub type scooters . In certain markets , we have seen successful sales and we wish to expand the range . " Our goal is very clear . Sell kits , where we don ' t have sales today , don ' t damage the business done by dealers ' and distributors ' existing sales opportunities and provide great value for money to the rider - who may become a future repeat customer in another sector of the market . " We are great at making racing sprockets and we have a keen perception of market trends . Even at the entry level , people want confidence in the parts they buy . This will be a replacement market , not upgrade ." Even in exceptional circumstances , Supersprox has not lost sight of its USP . " Racing is at the heart of our culture , and we have been lucky enough to support great teams and the results make us proud to be in the industry .
" Some of our 2023 racing highlights include YART Yamaha winning the 2023 World Endurance Championship , KTM Kevin Benavides winning the 2023 Dakar rally - the 13th consecutive Dakar victory for Supersprox - and BMW taking 3rd in the 2023 World Endurance Championship ."
Turning his attention to one of the many direct impacts of the war , DJ told IDN that " since the start of the war in Ukraine , Supersprox has not been able to sell the waste metal and we currently hold approximately 500 tons of steel and aluminium scraps at Zhytomyr . " As the steel production market has collapsed , the resale market for waste metal also collapsed , and material scraps are currently 60 % undervalued . " We will be obliged to sell the scraps in the near future , at the low market price . It is growing into a small mountain outside - even at the knockdown prices . This is a hidden cost of the conflict . Waste material contributed 8 % of Ukraine company income before the war ."
DJ also told us that Supersprox has donated an ambulance to the Ukraine " as our way to help anyone injured in the war . We would prefer to give some support that can save lives , rather than taking lives ."
SUPERSPROX Czech Republic , Poland , Ukraine sales @ supersprox . com www . supersprox . com
Donated ambulance
38 INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2023 www . idnmag . com