Brough Superior - powered by
EXHIBITOR
BS Battery 24 / N78
PRO GuIDe
French battery specialist BS Battery has come a long way since the company was established in 2008 by industry veteran Alain Sebban . Operated daily by his son Benjamin Sebban , the company has travelled a long way in its 15 years . Though best known to IDN readers as one of the fastest growing battery and charger brands - with six subsidiaries and sales in 80 countries - the company first introduced its charger line in 2011 , with its ' SLA ' batteries launched in 2014 , followed by the ' SLA ' Max a year later and its lithium battery programme in 2019 . A new Gen 2.0 range of smart chargers came to market in 2021 , and throughout the past decade , BS Battery has built its road and off-road race credentials - with riders such as Johann Zarco , Fabio Quartararo , Aleix Espargaro and Maverick Vinales . However , while it isn ' t a closely held secret , BS Battery ' s profile as an OEM battery manufacturer gets less attention , and it is the demands of meeting or exceeding OEM specifications that has driven the manufacturing quality , power and features of its aftermarket battery and charger programmes . Certified to ISO 9001 , ISO 14001 and ISO / TS 16949 , BS Battery " went through very long quality validation processes and audits to obtain manufacturer approvals ," says Benjamin , and supplies major manufacturers worldwide , including the Brough Superior reincarnation seen here , headed up in France by Thierry Henriette . " We have been partnered with Brough Superior for a couple of years now ," Benjamin explained . " We started together with our lead acid battery and we recently upgrade their bikes with our lithium solutions - our newest lithium range design , distinguished by the red top . " Renowned as the ' Rolls-Royce of
www . idnmag . com motorcycles ', we are proud to be Original Equipment Manufacturer for Brough Superior and Aston Martin bikes , and happy that the new iteration of the brand is built right here in France . " Both our companies share the same vision of leading through passion and excellence , and now both companies are bringing their expertise together to perpetuate the brand ’ s legendary heritage . Brough Superior is revolutionising the luxury motorcycle industry by combining timeless design with its exclusive patented engine . " The fact that Brough Superior chose our batteries for such an up-scale undertaking shows how well regarded our technology and manufacturing quality is . Over 100 years after George Brough founded the original company , respected motorcycle designer Thierry Henriette is at the helm of a passionate team that carefully handcrafts each bespoke motorcycle that leaves its workshop . " Led by the same passion for adventure , technology and excellence , the connection between Brough Superior and BS Battery was unmistakable . In alignment with its DNA of quality and excellence , every masterpiece that comes out of the Brough Superior workshops is powered by the BSLi-04 / 06 Lithium LifeP04 battery . " Lighter weight , high cold cranking performance , robust brass terminals , extensive cycle life , low self-discharge and strong heat resistance - the BSLi- 04 / 06 was indisputably the technical choice to meet the requirements of its high-performance engine . In addition , we also provide our BS10 smart charger and maintainer , which comes with each Brough Superior and Aston Martin bike ."
BS BATTERY Paris , FRANCE Tel : +( 33 ) 1 83 62 45 60 sales @ bs-battery . com www . bs-battery . com
INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2023 37