International Dealer News 163 Oc/Nov 2021 IDN163 Oct/Nov 2021 | Page 11

Letter from Italy - See you at EICMA !

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" The recovery after the summer break does not reveal any great news regarding a stabilisation of raw material costs . " Prices are still rising , and the supply chain is still unable to cope with the growing demands for raw materials . Shortages and delays continue to hold us back and add to costs . " Our job , in the components and accessory sector , is to find ways of translating all the consumer enthusiasm and spending we see in most markets , including our own , into growing GDP indices for each country in order to reinforce consumer confidence and repair the contraction of the past months , months in which COVID has blocked industries and people . " What is certain is that our work continues to be stressful , forcing us to charge around between the requests from consumers and the difficulties created by uncertain delivery schedules . " Here at Newfren we always have a positive spirit and look forward to tomorrow with enthusiasm . We have always been a ' happy ' company with supportive management and excellent relationships with our distributors and partners , so we are a great deal luckier than some . " It is with this positivity and enthusiasm that we have decided to confirm our presence at the EICMA International Motor Exhibition ( the 78th edition of the world ' s oldest by Elisabetta Quadrini
motorcycle trade fair ), which will be staged in Milan from 23rd to 28th November . " Despite the negativity and some absences , it will still be a major event with plenty of exhibitors and visitors and it will be a fantastic opportunity to reboot commercial activities , leave the past behind us and look to a positive future . " The speed with which countries are vaccinating populations convinces us that it will be easy for many people to reach Italy and finally enjoy a face-to-face meeting . Newfren is therefore preparing to build a stand that can welcome visitors in absolute safety . " Like many , we will be in a different hall to the usual , and Newfren can be found in Hall 24 at Booth E55 . Following its success last year , it is very likely that we will be staging a new edition of our IDEA international Digital Event on the same days as EICMA , which will give dealers who cannot make it to the show an opportunity to still arrange meetings with us ."
www . idnmag . com INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2021 11