TM Racing 2021 models main growth plan is to further expand its presence at the European and international level with completely new marketing strategies and a particular focus on young off-road users . TM ' s great off-road pedigree makes it ideally placed to reach new young riders . By developing their loyalty to the brand , we can grow with them as their riding tastes and preferences grow . " The first and most important factor in realising this ambition is , of course , to continue to invest heavily in quality - something that has always been a hallmark of the TM Racing brand ." Alex Serafini agrees , going on to say : " Together with a revised market plan and renewed marketing strategies , we intend to focus further on quality and cutting-edge technology . This has always been the TM Racing signature , one that started in the racing sector - racing and quality have been the heart and the soul of the company for over 40 years . " Quality , exclusivity and craftsmanship - these are the TM Racing characteristics that we believe will give us a platform on which to build an international reputation as an innovative and reliable partner - one with a vision that embraces the changes in the market , and provides dealers with valuable profit opportunities in the future ." Aloi continued : " My entire career has been in the motorcycle industry . I started racing at the age of 16 in the Italian Speed Championship , and while my results weren ' t great , I was hooked on the passion . It has been great to be able to build my professional career in the industry I love , and I hope that passion and dedication will be apparent to those I do business with . " I got my professional start as part of the Suzuki Italia sales group as an aftersales area manager . Then I was able to spend 17 years as the sales manager for the Andreani Group . That gave me a fantastic professional training and was excellent all-round experience . " I believe that following that up with the technical
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and industrial training that almost three years at Termignoni gave me - one of the most prestigious aftermarket and racing exhaust businesses in the industry - has really prepared me well for the challenges and opportunities here at TM Racing . " At Termignoni I was more fully dialled in to the whole of the production process - from the raw material to the finished product - and as with suspensions , being involved with performance exhausts added another new dimension to my experience , so that when I met with the Serafini family , I really felt ready to take the next step and put everything I have learned into helping to build a motorcycle manufacturing brand to the next level . " It was like all the stages of my experience had been leading me logically to this . The all-round context of my experience meant that not only could I really feel the passion that the family had for their brand , but I can fully understand the business opportunity that it represents for dealers internationally . " This is a challenge and a long-term project , and we have some exciting ideas , and I am certain that we can make TM Racing into a brand that sits comfortably alongside all the most prestigious motorcycle brands , and that it provides our dealers with business opportunities that others don ' t ." One of the first projects that Roberto Aloi will oversee will be the U . S . launch of a new TM Racing mini cross motorcycle with a 112 cc 2-stroke engine - but that will just be the start . There is a lot more to come from the company in the years ahead . www . tmracing . it
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