TM Racing gears up for export drive
As reported recently , TM Racing in Italy has appointed a new International Sales Manager - Roberto Aloi - as the Pesaro based MX , Enduro and SuperMoto manufacturer seeks to leverage its competition success on the international stage . The move comes as part of a two-year investment programme that has seen the manufacturer ' step up ' in pursuit of further growth ...
Headquartered just a few
kilometres from the Misano Adriatico racetrack , " Roberto Aloi will help us to establish a new commercial strategy that is appropriate to the current market - one that is tuned to meet the present market ' s needs and make us ready to embrace future opportunities ," says Gastone Serafini , TM Racing CEO . " We started a comprehensive review of all aspects of the business two years ago and have invested in new , cutting-edge equipment , better structures to increase production capacity , the hiring of additional engineers from the racing world , as well as new projects . The introduction of an International Sales Manager is therefore our latest investment in the future of the TM Racing brand . Alex Serafini , COO added : " Our mission is to ensure that TM Racing is recognised among the top brands of the off-road motorcycle sector , so we can optimise and further spread our presence internationally . Roberto is a respected sales professional with experience at several prestigious companies in our industry . He brings a solid track record of sales success with over 20 years ' experience ." Aloi said : " I started my career as an aftersales area manager for Suzuki Italy and consolidated my experience working as sales manager for the Andreani Group for 17 years . I was then sales manager for Termignoni for almost three years . " The main reason that lead me to accept TM ' s proposal was the desire to support the Serafini family ' s project of giving a generational change to the company within the next ten years . This is a very stimulating long-term goal for me as we want to set up a commercial dialogue that is tuned specifically to the needs and opportunities of the current market by engaging with new ideas in sectors that have not been explored by the TM brand until now . " We plan to broaden the vision of the company and develop new projects and opportunities . TM Racing ' s
Left to right : Alex Serafini , TM Racing COO ; Gastone Serafini , CEO ; Roberto Aloi ,
International Sales Manager
28 IDN - OCTOBER / NOVEMBER 2020