World Survey 2014
International Accounting Bulletin
staff growth slowed from 7% in 2012 to
4% in 2013, while association staff growth
was 2% in 2013, a drop from the 4%
recorded for 2012.
Of the Big Four, EY and Deloitte recorded the largest growth in global work force,
with 5% growth each. Both PwC and
KPMG grew by 2% in what PwC’s CollierKeywood described as a “competitive market.” As a result, the Big Four maintained
the same order in headcount as in 2012,
albeit with Deloitte extending its lead,
and EY moving to within 10,000 staff of
second-placed PwC.
Differentiation
According to leaders in the Big Four, differentiating themselves is impor tant
when trying to attract talent. For CollierKeywood, PwC’s heavy emphasis on CSR,
and the programmes it offers staff to give
back to communities helps set PwC apart,
while EY’s Di Sibio suggests the firm’s focus
on recruitment and the fact it was ranked
second in Universum’s annual World’s Most
Attractive Employer ranking are important
in helping the firm maintain its growth.
the UK and the US.”
India has also made the headlines this year,
as almost a decade since its original inception, the Companies Act was finally passed,
introducing 10-y