International Accounting Bulletin | Page 20

Survey World Survey 2014 which make up the majority of Praxity’s client base. For the majority of firms, advisory services had a strong year, with the larger networks seeing greater growth. Advsiory According to the IAB data, advisory services (all services apart from audit & accounting and tax) of the Big Four have increased in the past year. PwC’s and KPMGs advisory service line grew 5%, Deloitte grew 8%, and EY’s advisory services grew 12%. In each of these cases this was above the firms’ total growth. Tal k i ng to t he I A B, P w C ’s C ollierKeywood highlighted cyber security as being at the top of the agenda for most of the firm’s clients’ chief executive officers. The reason, he says, is that clients are increasingly worried about the changing economic environments and the risks associated for their business. He notes: “We already have a strong cyber practice, but because of the demand we are looking to grow organically and by M&A.” Beyond cyber, KPMG noted especially International Accounting Bulletin strong demand for its management consulting servic \