VISUAL IDENTITY : LOGO
Logo violations continued
Do not break the wordmark apart .
Do not rotate or scale Balloon Boy or the type independently from one another .
Do not show Balloon Boy as an outline .
Do not change the colors of the balloons .
Do not add other company names or identities to Balloon Boy without prior approval from the Marketing and Communications Department .
Do not add any design element to Balloon Boy to protect the integrity of the brand .
Do not show the logo as a screen of color . The logo must always appear at 100 % in the approved color specifications .
Do not add a drop shadow or glow to the logo .
Do not change the size of the typography or proportional relationship between Balloon Boy and the type .
Brand Guidelines 2024-08 48