VISUAL IDENTITY : LOGO
Maintain significant contrast between all colors of the logo and background . In this case , the yellow balloon is nearly indistinguishable from the background .
Logo violations
Never alter the Children ’ s Colorado logos in any way . Here are some examples of common mistakes and how to remedy them .
This violation includes photography and illustration . This situation requires the use of the one-color logo or the logo lockup with the white circle behind Balloon Boy .
Balloon Boy and the Children ’ s Hospital Colorado name must always be the same color when used without the white circle behind the Balloon Boy .
Never show Balloon Boy in white with full-color balloons , as this looks ghostly or like he is missing . Instead , select the four-color logo with white circle background or the all-white / reversed logo .
Maintain significant contrast between all colors of the logo and background . In this case , the blue is nearly indistinguishable from the background .
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Brand Guidelines 2024-08 47