Tagline usage

The preferred version of the logo includes the brand promise , “ Here , it ’ s different .”

It is always set in Tisa Sans Medium Italic with a registered trademark symbol when it is displayed alongside our logo . In cases when the logo is small and the tagline is not legible , it is acceptable to use a version without , “ Here , it ’ s different .” This is also true for video .

Use the provided logo lockup files for correct proportions .

Use discretion when applying a logo to materials containing sensitive information . The logo without the tagline may be most appropriate .

Horizontal Centered Stacked

Brand Guidelines 2024-08 44