Intelligent Social Media Marketing 1 | Page 9

Here are some social media marketing key points to keep you on the right track across all your social media campaigns .
Planning :
As discussed previously , building a social media marketing plan is essential . Consider keyword research and brainstorm content ideas that will interest your target audience .
Content is King :
Consistent with other areas of online marketing , content reigns king when it comes to social media marketing . Make sure you are offering valuable information that your ideal customers will find interesting . Create a variety of content by implementing social media images , videos , and infographics in addition to classic text-based content .
Consistent Brand Image :
Using social media for marketing enables your business to project your brand image across a variety of different social media platforms . While each platform has its own unique environment and voice , your business ’ core identity should stay consistent .
Blog :
Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers . Your company blog can also serve as your social media marketing blog , in which you blog about your recent social media efforts , contests , and events .
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