Links :
While using social media for marketing relies primarily on your business sharing its own unique , original content to gain followers , fans , and devotees , it ’ s also great to link to outside articles as well . If other sources provide great , valuable information you think your target audience will enjoy , don ’ t be shy about linking to them . Linking to outside sources improves trust and reliability , and you may even get some links in return .
Track Competitors :
It ’ s always important to keep an eye on competitors — they can provide valuable data for keyword research , where to get industry-related links , and other social media marketing insight . If your competitors are using a certain social media marketing technique that seems to be working for them , do the same thing , but do it better !
Measure Success with Analytics :
You can ’ t determine the success of your social media marketing strategies without tracking data . Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques , as well as determine which strategies are better off abandoned . Attach tracking tags to your social media marketing campaigns so that you can properly monitor them .
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