Intelligent Social Media Marketing 1 | Page 36

2. Improved brand loyalty:
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes“ Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince & Convert found that 53 % of Americans who follow brands in social are more loyal to those brands.
3. More Opportunities to Convert:
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ ll simultaneously have access to new customers, recent customers, and old customers, and you’ ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your clickthrough rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article,“ The Four Elements of Any Action, And How to Use Them in Your Online Marketing Initiative,”“ opportunity” is the first element of any action.
4. Higher conversion rates: Social media marketing results in higher conversion rates in a few distinct ways.
Perhaps the most significant is its humanization element; the fact that brands become
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