To some entrepreneurs, social media marketing is the“ next big thing,” a temporary yet powerful fad that must be taken advantage of while it’ s still in the spotlight. To others, it’ s a buzzword with no practical advantages and a steep, complicated learning curve.
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92 % of marketers in 2014 claimed that social media marketing was important for their business, with 80 % indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97 % of marketers are currently participating in social media— but 85 % of participants aren’ t sure what social media tools are the best to use.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’ s a look at just some of the ways social media marketing can improve your business:
1. Increased Brand Recognition:
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’ s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
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