I recall countless years ago asking my immediate boss at the photocopying company I worked for in
London if he would be interested in printing a piece in the company magazine about a trip, beano, 30
odd of us sales guys were making to Margate on the northernmost tip of the county of Kent. Thankfully
he agreed, albeit more out of lack of fortitude than anything remotely close to enthusiasm, and buoyed
with a genuine schoolboy type feeling of joy I left his office, stepped out of the building not noticing a
dull overcast sky above my head, and also not realising that it was my very first actual opportunity to
be creative.
I had no real knowledge of the fact that I was creative in my job as a salesman, as, although we were
given a set of words to say and a rough order in which to say them, it was how creative you were in
implanting your individual personality in and around the words that produced the level of success you
might have in making a sale.
The more the parents are creative in
caring for their baby the more
contented the child will be.
This template can be placed around so many other so called ´ordinary every day situations´ like
bringing up a child for example, the more the parents are creative in caring for their baby the more
contented the child will be, the more creative a car mechanic is when a car is given to him or her to
repair the more success he or she will have in getting the car working properly again.
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