INSP News 1 | Page 9

The products became the object of desire of the American middle class, which directly influenced the economy of the United States. In 1920, two million units were already produced.

This peak of production is termed the US prosperity cycle, whose direct impact was designated "american way of life"

The structure of work created by Ford became known as Fordism, a fundamental element for the modernization that characterized the Second Industrial Revolution.

Fordism consists of mass production, reduction of costs and administrative organization of the company to encourage consumption, also in mass. This technique contributed to optimize the production process and increase productivity.

Henry Ford's theory is described in his book "My Philosophy of Industry".