you should care.” detailing how big names
in the guitar world are suffering financially.
Meanwhile, in Munford, Pegg is honing his
craft and enjoying every minute of it.
The contrast of what’s happening on a glob-
al stage and what’s going on here, in small
town Alabama, is hard to ignore. Musicians
will appreciate Pegg’s enthusiasm for his art.
He says, “If I never sell another guitar, I will
have the wickedest guitar collection ever.”
That energy is what drives Pegg to continue
doing what he loves.
In 2015, Pegg decided to start Bigg Deal
Custom Guitars, with the encouragement
from his friends. Operating out of a work-
shop at his home in Munford, Pegg calls
his guitars by name. Each of Pegg’s custom
builds have a specific theme which comes
from Pegg’s gift of seeing the finished
product before he even begins cutting. “It’s
almost like the guitar tells me ‘This is the
direction I want to go.’ and that’s what I do.”
Pegg crafts beautiful, one-of-a-kind pieces,
and he will be the first to tell you there are
some casualties along the way. “I’ve got a
pile in my shop that I call the pile of shame. I
have wrecked some nice guitars because I’m
pushing my skill all the time.”
When you walk into Pegg’s living room,
you’re surrounded by his passion. Custom
guitars hanging on the walls as pieces of art.
The view can be overwhelming as your eyes
bounce from guitar to guitar, but as Pegg
begins to talk about his prized pieces you
begin to understand why he loves what he
does.
“I want them to be touched. I want them
played. I want people to smile. That’s what I
love about building,” Pegg explains. “I don’t
want people to be afraid to touch them. I
INSIGHT
don’t mind a scratch.” Pegg says he believes
“dinks” give character. “Like scars on a hu-
man body, I remember every scar I got and
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