INSIGHT Magazine April 2014 | Page 9

MODEL CITY MUSIC FESTIVAL Though not officially a part of the Noble Street Festival, there’s no better way to kick off anything — racing festivals, space shuttle launches, trips through time and space — than a Morris Day and the Time show. We’re talking about Jungle Love, The Bird and Jerk Out, here, huge R&B hits and excellent music to dance to. The band will be in town Friday night playing a free concert at Zinn Park to kick off the third year of Model City Music Festival shows. As of press time, official schedule information has yet to be announced, but the best place to check for updates is facebook.com/pages/CD-Cellar-Anniston, the unofficial headquarters for Model City Music Festival, where new information will be posted as it’s made available. Born in Minneapolis, Day had a flair for fashion. Inspired by photographs of his grandpa in zoot suits, a true fashionista was formed! Day went to school with Prince Rogers Nelson and sang in Prince’s first band Grand Central. Prince grew as an artist and so did the opportunity around him. The Time was originally created as Prince’s alter-ego to be seen as the cool, street-wise funk band contrasting Prince’s more soulful R&B sound. After looking at several lead vocalists, Prince wanted someone with mad talent so he cast his high school friend– the funky, the fabulous Morris Day. Soon after, Morris Day and the Time were cast in Purple Rain which captured the exploding Minneapolis music scene at its peak. Morris Day burst onto the public scene with the group’s self-titled album, The Time, which included “Get It Up,” “Cool,” and “Girl.” Soon after the world was introduced the prolific Minneapolis music marvel, the group went on to record three more albums, including What Time Is It? (featuring the hits “777-9311,” “Wild and Loose,” “Walk,” and “Gigolos Get Lonely Too”) and Ice Cream Castle, (which included the hit “Jungle Love”). After three albums Morris Day launched his solo career, releasing three albums: The Color of Success, Daydreaming, and Guaranteed. Combined sales of Morris Day’s solo work and The Time is in excess of 10 million units. “It was such an innocent time,” Day reminisces. “We were just doing our thing, talking the way we talked and dressing the way we dressed. Bringing our personalities to the record. It was us being us. I’m proud of where I came from musically and the things we’ve done, but I’m here with another project. I’m looking forward to the ride again. That’s what I’m focusing on now.” Bio courtesy of morrisdayandthetime.com INSIGHT April 2014 9