insideKENT Magazine Issue 146 - June 2024 | Page 155

HEALTH + WELLNESS
MOST PEOPLE REMEMBER THE INFAMOUS 90 ’ S ‘ TROUT POUT ’, OR THE LEGIONS OF WOMEN BEING UNFAIRLY VILIFIED FOR THEIR ‘ FROZEN FOREHEADS ’ IN BOTOX ’ S INFANCY ; LET ’ S FACE IT , THERE WAS PROBABLY A SEA OF MEN WALKING AROUND WITH VERY LITTLE EXPRESSION TOO ...

But of course they successfully slipped under the radar of the magazines that relentlessly scrutinised women ’ s appearances for front-page fodder . Thankfully , times – and attitudes – have moved on . In the wake of equality ’ s ceaseless march , women are a lot less subjected to public eyeballing overall , and public opinion has chilled out somewhat when it comes to people – regardless of their gender – keeping up their appearances by opting for a tweakment or two .

So , it makes sense to start at the beginning ; what is a tweakment ? In a nutshell , it ’ s a non-surgical cosmetic treatment . The term was coined by merging ‘ tweak ’ and ‘ treatment ’ in reference predominantly to non-surgical , minimally invasive procedures that offer subtle and natural enhancements to one ’ s appearance . Which all sounds fair enough , but , in the advent of social media ’ s rampant rise and shows like Love Island making fuller lips and perky everything a rite of passage for millennials and Gen Zs all over the world , the tweakment market is booming and the quest for plump , youthfullooking skin or the perfect ‘ Instagram face ’ ( don ’ t worry , the chances are it ’ s a filter and we all know there ’ s no such thing as perfect ) is fast becoming the norm .
In fact , the cosmetic surgery industry in the UK is currently worth an eye-watering £ 3.6 billion . Botox injections ( botulinum toxin to use its proper name ) and dermal fillers , which account for nine out of 10 procedures taken into account for the purposes of the calculation , are now the most common non-surgical cosmetic procedures worldwide ( closely followed by chemical peels and nonsurgical fat reduction ) and are worth £ 2.75 billion , with the market overall anticipated to grow a further 15.4 % by 2030 .
Tweakments are clearly big business , but – for beginners especially - navigating the world of modern injectables can be hard . As a result of such rapid expansion of the injectables industry , the risk of booking a treatment at an unregulated clinic has increased , so it ’ s more important than ever to visit highly qualified medical practitioners who value safety and patient satisfaction above all else . But before we get into the dos and don ’ ts , let ’ s take a look at the most common tweakments available in today ’ s ever-innovative beauty market .
Anti-Wrinkle Injections ( Botox ): The Beginner ’ s Choice
Botox is often the first procedure that the tweakment-curious consider , largely since it ’ s been around for over 30 years and also because when administered correctly and delicately , it can iron out wrinkles in minutes that even the most revered of face creams would struggle to battle over months . The injections block chemical signals that cause muscles to contract , so when injected into the forehead or around the eyes , movement is restricted , meaning the skin wrinkles less and fewer lines form .
What ’ s the difference between Botox and fillers ? Firstly , both substances are injected into the face . But they both do different things . Botox relaxes the face muscles ; think fewer wrinkles around your forehead , fewer frown lines and fewer crows ’ feet . Whereas fillers are injected into creases and hollow areas of the face to plump and fill , giving thinner lips a fuller appearance , enhancing cheeks and reshaping areas such as the chin , jawline or nose .
Morpheus8 : The All-Rounder
Producing multifaceted benefits , Morpheus8 merges radiofrequency heat with microneedling , addressing numerous skin concerns . Whether you ’ re aiming to improve the appearance of fine lines and wrinkles , treat hyperpigmentation , combat acne , or smooth out uneven skin texture and tone , Morpheus8 is your go-to treatment . Additionally , it offers skin tightening and remodelling and can eliminate small amounts of fat , so it ’ s an ideal tweakment for anyone seeking an airbrushed , glowing skin quality .
FaceTite , BodyTite & AccuTite : The Shape Shifters
Non-surgical face and body tightening and contouring treatments , FaceTite , BodyTite , and AccuTite result in a significant reduction in tissue volume and skin tightening improvement by utilising sub-dermal radiofrequency heat , which can target any area of the face and body , including the most delicate areas like the eyelids , smile lines and nasolabial folds .
www . insidekent . co . uk • 155