TEAM SIDEWAYS
The Sideways Team :
Jen Crisp - Sales Manager Joining the company in 2021 in a newly created sales manager role , Jen has a great passion for her home county of Kent which she demonstrates in her commitment to supporting insideKENT ’ s content as well as the team ’ s clients in achieving their marketing objectives and best audience reach . Jen is responsible for guiding the team using her strong analytical and excellent communication skills . She is a real people person who brings great fun to the office , particularly when contributing to editorial content !
Jerry Barrett - Publications & Features Manager Sideways Media ’ s longest standing and arguably most passionate member of the team , Jerry lives and breathes our publications with a passion for special feature content and cross advertising solutions for her loyal clients . Experienced , knowledgeable and committed , Sideways ’ s Employee of the Year 2022 Jerry has built a bank of fantastic relationships with advertisers over the years for insideKENT and continues to do the same following her recent appointment managing sales for A Kentish Ceremony . Highly competitive , Jerry brings a real sense of humour to the team , especially when it comes to grassroots challenges !
Ashleigh Britten - Director of PR & Visual Content An experienced PR practitioner and brand photographer , Ashleigh started her PR journey over seven years ago . She has since worked in the communications industry across both in-house and agency roles for a wealth of luxury brands . In 2020 , she joined the growing SidewaysPR team , where she manages an array of social media accounts and creates visual content for clients , satisfying her passion for photography . She has also uncovered a love for writing and contributes to insideKENT with her monthly homes and gardens feature . Ash loves anything creative , is very hands-on and loves getting involved , even if that does mean dressing up as a pumpkin !
Polly Humphris - Editor Polly has been a writer and editor for over 15 years and has written about everything from health and wellness to tech and responsible tourism while interviewing celebrities for her long-running national travel slot in the Metro newspaper . Heading up the insideKENT editorial team , Polly has a first-class degree in English literature and a very enquiring mind ; she has her eyes firmly fixed on the everchanging editorial scene , is our resident queen of grammar , and also works hard to develop and nurture fresh talent in the team . She ’ ll try anything once ( except Morris dancing , or bagpipes ; they freak her out ) and once got caught scoffing salt and vinegar crisps by candlelight at an electricity-free yoga camp in Malawi .
Charlie Bond - Editor An established writer , editor and marketer with over a decade ' s experience in bringing stories to life and engaging people through print , digital and social media , Charlie joined Sideways in 2022 . Harnessing her wealth of experience , which includes published articles for Huffington Post , Stylist and The Flock , to deliver a new incarnation of A Kentish Ceremony magazine , Charlie is driven to deliver the most upto-date wedding trends , underpinned with a Kentish focus each quarter while also contributing to insideKENT and writing engaging PR copy . When not dodging new term nursery germs , she is happiest mooching around the Kentish coast or countryside , especially when there is a glass of wine in hand !
Olivia Riccini - Features Writer An experienced content creator and features writer across the luxury lifestyle sectors , Liv works extensively across the lifestyle , tourism and countrycore sector . Liv is committed to bringing the best of local stories to life in her easy-to-read style , showcasing the best of Kent every issue underpinning all of insideKENT ’ s in-house features with a myriad of historical facts and local knowledge - mainly from random hordes of books and leaflets squirrelled away at her family home , much to the delight of the ed team !
Lorna Morris - Senior Designer An experienced graphic designer specialising in magazine and publication design , Lorna is skilled in page layout , typography , image research and editing , branding , colour theory , creative thinking and problem solving . Boasting over a decade of design experience with large international businesses , SMEs , and individuals , Lorna leads on all visual-led editorial content as well as being lead designer for Kent Staycation and A Kentish Ceremony . When not leading the design team , she is leading the dancefloor with some incredible salsa moves !
Karlene Gannon - Editorial , PR & Operations Manager With over 20 years of PR & media sales management experience , from top London agencies to Kent regional press , Karlene manages our campaigns ’ day-to-day administration , finance and operations . As well as being features editor for fashion , events and products , she is on hand to support all aspects of the team ' s and client ’ s needs . The epitome of ‘ Office Mum ’, Karlene keeps everything in check from payroll to the chocolate tin , just never offer her tiramisu for pudding !
Kareena Ross - Senior Designer An experienced graphic designer specialising in branding , concept design and advertising artwork , Kareena provides a host of creative design solutions for insideKENT advertisers as well as working across Sideways Marketing & PR divisions utilising her skills in web concepts , typography , brand identity , colour theory , creative thinking and problem solving . Skillfully creative , she is also the master of avoiding detection in the office !
Mia Chapman - Apprentice Our most recent addition , Mia is an enthusiastic whirlwind of content creation ; from TikTok to reels and everything in between , she is always looking for opportunities to create visual storytelling and raise engagement , as well as being the queen of company organisation and back office administration . A dab hand at sourcing the most random of requests from the team from penalty shootout goals and giant selfie thrones to missing copy for clients and the best chicken burger in town - but only when it ' s not curry night !
Sam Ready - MD With a raft of experience spanning the creative , tourism , leisure and lifestyle sectors combined with a first-class degree in Travel and Marketing , Sam conceptualises marketing and communications strategy across Sideways Media / PR for clients in the tourism , food & drink , lifestyle , creative arts , and creative education sectors , with past success including the Ashford and Tenterden Welcome Back campaign 2021 and the launch of all of the BRIT School ’ s social media channels and marketing strategy , as well as being edito-in-chief across all titles supported by fabulous editorial and marketing teams .
Awarded Runner Up in the Kent Women in Business Awards - Women in the Arts / Creative 2020 and Growth Award 2021 , Sam is a proud finalist in the Women in PR / Marketing , Growth Award and Business Woman of the Year categories for 2023 .
Sam is usually found raiding the aforementioned chocolate box ( or gin shelf depending on how close it is to deadline …) while questioning how it is possible to receive ‘ that ’ many emails in just one day …
www . sidewaysmedia . co . uk www . insidekent . co . uk
Sam ’ s advice to other women in business :
Always believe in yourself and your ability , and always support other women on their journey to success too . Women far too often fall victim to imposter syndrome or sit back and see others take recognition for our ideas or success . While the ‘ risk factor ’ of a decision , new business idea , or shift of career may be scary , it is always better to regret something you have done rather than something you have not !
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