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Billboards are one of the most effective ways to promote advertisement. The reason why I feel that it is most effective is that Billboards are visually obvious and are hard to miss. This is the reason why we are aiming to promote our new SS19 collection via Billboards.
We would like to be featured in magazines, this would be a visually effective way to nicely layout our Ad campaign images and new SS19 collection. It is also a good way to get seen by a wide range of age groups to build our customer base. .
To spread the word and to raise awareness of our brand to our target audience, we will be putting SA flyers within deliveries. We have sent out a survey and asked our customers who they regularly shop with. This will allow us to reach out to our target consumers that are not yet aware of the brand. We want to be seen as much as possible, so the more coverage the better.
DELIVERIES
BILLBOARDS
We have chosen to promote Sister Angel at the pure London show exhibition. We feel that this event would be beneficial to spread the word about our business, especially as there will be many other established clothing labels, so it will be an overall good experience for us. It is an opportunity to network and build contacts within the industry. There will be a billboard stand, seen with imagery from our ad campaign, which has all contact details on it nnnnn such as social media nnnnnnnnn links and email.
MAGAZINES
Exhibitions