STORE DESIGN
Contact Sports New York City , NY
A t first glance , Contact Sports appears to be just another highend sportswear store in the heart of SoHo . But upon closer inspection , it becomes clear that the equipment sold here is for adult-only activities .
Founded by husband-and-wife duo Justin and Chelsea Kerzner , Contact Sports is a new entrant on the burgeoning sexual wellness scene , with a mission to make the experience of shopping at an adult store less intimidating for the average consumer .
The pair worked with Ringo Studio founder Madelynn Ringo , who regularly designs retail spaces for hip brands such as Glossier and Our Place ( see page 49 ) to create an elevated setting for sex toys and accessories from brands like Maude , Kiki de Montparnasse and Lelo .
Upon entering the space , customers are greeted by a 15-foot wall of freshly cut roses , which is part of the store ’ s full-service rose shop and a nod to the brand ’ s logo – a single red rose that appears on its apparel and accessories line . A Jonathan de Pas , Donato d ’ Urbino and Paolo Lomazzi baseball glove chair completes the ’ 70s locker room look and feel . ►
50 www . insideretail . us September 2023