Standout stores
From automated salad bars to Gen Z and Millennialfriendly grocers , these new shops are elevating the brick-and-mortar experience .
By Nicole Kirichanskaya
Our Place West Hollywood , CA
E arlier this year , LA-based cookware brand Our Place opened its second brick-and-mortar location , at 8507
Melrose Avenue in West Hollywood .
Designed by Madelynn Ringo of Ringo Studio – which has created retail experiences for several companies popular with the Gen Z and Millennial crowds , such as Glossier , Studs , and Funny Face Bakery – the store ’ s look was inspired by the brand ’ s cookware sets , which come in a variety of calming pastel , neutral and jewel-toned hues .
With walls and display stands covered in long , rectangular tiles laid in a straight stack pattern , the design immediately brings to mind an actual kitchen and dining room , rather than a big box where retail goods are typically displayed .
This is evidenced by a side room dubbed the ‘ Building a Bigger Table Room ,’ which features a large dining table surrounded by purple velvet chairs and lavender drapery hanging from the ceiling . Three sides of the room are covered in mirrors to create infinite reflections intended to " welcome everyone to have a seat at the table ," the Our Place team says .
Launched in 2019 , Our Place is a direct-to-consumer cookware brand that offers a variety of tableware and multi-use cooking tools , such as the brand ’ s bestselling Always Pan , which is designed to replace eight traditional pieces of cookware . ►
September 2023 www . insideretail . us 49