INNOVATION IN THE AI ERA
cloud and sustainable solutions , with a special focus on transformative Edgeto-Cloud intelligence . In partnership with Intel , HPE showcased its groundbreaking technologies to bring AI solutions to life for customers across multiple sectors .
to cybersecurity . We spoke with Mutaz Alshafeey , Senior Manager , Sales META , who touched on the cutting-edge initiatives and AI-driven solutions that the company is introducing to the Middle East region .
The region ’ s telco space is continuing on an upwards trajectory , emphasised by Zoran Lazarevic , Chief Technology Officer , Ericsson Middle East and Africa , who discussed the organisation ’ s annual Microwave Outlook Report and some of the key findings , enabling the GCC region to adapt and prepare for what ’ s to come in this sector .
Kerno Enterprises is continuing to support the development of the UAE ’ s knowledge-based economy . Demetrio Russo , CEO , offered valuable insight into how Kerno plans to boost innovation and talent development within the UAE to drive innovation , as well as how it hopes to take advantage of the country ’ s position as a global trading hub to reach markets across the world .
Huawei impressed at this year ’ s event with its Cloud Stack 8.5 roll out in the Middle East and Central Asia . GITEX Global shone a light on how Huawei is enabling digitalisation of diverse industries across the region and continuing to meet the needs of its customers .
Recorded Future drew attention to the ways AI is revolutionising threat intelligence , enabling organisations to adopt a more sophisticated approach
Zero Trust was at the forefront of the conversation with Osca St Marthe , Executive VP Global Solutions Engineering at SonicWall . He offered his thoughts on the importance of having a Zero Trust approach and highlighted the key elements underpinning SonicWall ’ s classification as a leader in its field .
Businesses across the region are working hard to elevate their growth strategies in line with the UAE ’ s wider ambitions . Peter Oganesean , Managing Director of HP Middle East and East Africa , draws attention to how the company has incorporated AI into its products offer more personalised experiences and opportunities for end-users .
The Middle East is undoubtedly leading the charge in Digital Transformation , with businesses across the region — and around the world — keen to match its pace of innovation . Companies are acutely aware of the need to elevate user experiences and refine their solutions to stay competitive in an ever-evolving market . GITEX Global 2024 offered a platform , giving organisations the opportunity to showcase their initiatives and engage in in-depth discussions . The insights from these conversations are captured in the pages that follow .
By Alix Pressley , Head of Strategic Content
4 INNOVATION IN THE AI ERA