INNOVATION IN THE AI ERA
A NOTE FROM THE EDITOR . . .
AI continued to be top of the agenda this year , with vendors highlighting how they are using this technology to help customers achieve their wider business goals . From AI-enabled CRM to innovative observability products , our contributors lifted the lid on the latest enhancements to their product suite and how they are planning ahead .
Vasily Dyagilev , Country Manager — Russia , CIS and GCC at Check Point Software Technologies , discussed his commitments and ambitions for the company in the GCC region . He also talked about Check Point ’ s current activities , while Walid Issa , Senior Manager , Presales and Solutions
Engineering Middle East and Africa , NetApp , discussed the advantages of NetApp ’ s new AFF A-Series systems and the role AI plays in the company ’ s solution suite .
We also spoke with Charbel Khneisser , Vice President , Solutions Engineering EMEA , Riverbed , and Salman Ali , Senior Solutions Engineering EMEA , Riverbed , who talked us through the changes to the Observability market in the last year , alongside their incorporation of AI and the future for Observability at the company .
Thierry Nicault , Area Vice President & General Manager , Salesforce Middle East , shared valuable insights into the Customer Relationship Management
( CRM ) sector and highlighted how AIenabled solutions can help organisations transform . He talked us through developments in CRM , as well as the integration and advancement of AI as a tool for efficiency and improved customer engagement .
Zebra Technologies has a wide reach in all facets of society , including retail , manufacturing and healthcare , to name a few . Tim Stoddard , General Manager EMEA at Zebra Technologies , discussed how the company is leveraging AI in its solutions to best address the needs of its customers , while also highlighting the importance of partnerships .
HPE Aruba Networking executives highlighted advancements in AI , hybrid
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