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CONTENTS 06. FOCUS 12. SPOTLIGHT Customer Centricity at Sobha Project Highlights 20. WHAT’S BREWING @ SOBHA 28. NEW INITIATIVES Sobha Connect 30. PERSPECTIVE ASSISTANT EDITOR : SONA ENDOW Interview with Lt. Gen. Mathew Mammen, PVSM, IN-CHARGE CONTENT : SRINIVAS SESHADRI AVSM, VSM (BAR), Executive Director, Sobha Ltd. EDITORIAL COORDINATION : KIRAN AYYAPPAN DESIGN : SHINOJ K / SHAN ARAKKAL Please send your feedback to : [email protected] 4 / INNERVE / OCTOBER 2016