EDITORIAL
Customer Centricity
Smart corporate entities world over are realizing that buyer trends are changing
from transactional to interactional. Next frontier in marketing is to look at micro –
environments and engage deeper with customers and prospects. Today, customers
are looking for seamless, consistent and personalised experience across all channels
and all devices. It is now time to deep dive into omnichannel marketing to unlock our
own potential and create long term customer delight.
At SOBHA, customers are at the centre of our core strategy. One of our new
initiatives called ‘Sobha Connect’ is making efforts to actually ‘connect’ with all
Sobha customers. The Connect team has aligned its messages and objectives
across all touch points and has created a uniform integrated experience for its
existing customers in Bengaluru which was completely bespoke.
In the last 25 weeks, 37 properties with 4228 units were covered successfully which
witnessed footfall of more than 3000 people and hundreds of video endorsements,
serious enquiries and huge intangibles. It has been a truly remarkable experience
– a critical listening exercise for us which has collated rare insights. The learnings
are already beginning to get ploughed back into our processes and we are deeply
encouraged by the strong customer endorsements about what we do and how we
do it.
You will find an interesting story about Sobha Genesis and the culture of learning and
innovation that is being inculcated at SOBHA in this magazine. Besides our focus
on customer centricity and launch of two incentive programs: Sobha Privilege and
Sobha Alliance, you will find a clutch of top end projects being showcased here.
There are 3 interesting interviews which adds flavour to the overall content and news
on our sustainability efforts which makes it a happy reading.
Abhinav Kanchan.
INNERVE / OCTOBER 2016 /
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