iNM Volume 9 | Page 44

DISRUPTIVE INNOVATION PAGE 38 platform We can thus see that with the arrival of each creative destruction innovation telecommunications industry changed for ever and for the better . , / , . iNM VOLUME 9 Course offers students across the globe a chance to listen to star lecturers and get a degree for a fraction of the cost of attending a university Though not a institutions destroying technology yet it is definitely on its way ”, . , Today the innovations in information technology are altering the manner in which business is done and value is created in ways and at a speed that was not readily foreseeable a couple of years ago This change is not limited to just the IT or the telecommunications industry Netflix damaged the business model of Blockbuster video rentals forever Automobile industry s driverless cars Defence sectors larger automated surveillance drones are two perfect examples of creative destruction Manufacturing companies have also adopted new creative disruption technologies to increase their output to about three times of what it was a couple of years ago . , , . . . ’ , ’ . . The field of Marketing too has been witnessing a phase of creative destruction for some years now Nike shoes came up with a brilliant tactic both literally and figuratively breaking through an over sponsored event of 2012 London Olympics with the best endorsement possible having athletes across the globe sport different jerseys but one brilliantly Neon coloured shoe It had a significant risk as people do not often buy neon coloured shoes but it paid off The shoes stood out on all platforms from mobile to big screen TVs . , - , . , . , . iTunes first introduced the concept of purchasing one song by an artist and catered to the desire of customers of avoiding entire album they were not going to listen The idea was well received by consumers as single songs were not available on compact discs or audio cassettes and the government was regulating online file sharing sites such as Napster , Take Social Media more than 350 million photos are uploaded on Facebook alone each day Snapchat is a smartphone app developed by Evan Spiegel and Bobby Murphy offering self destructing photo sharing By rendering digital photos fleeting rather than archival Snapchat offers a credible alternative to our constantly tracked inerasable life on the Internet In Finance Kickstarter is a really efficient way for creative people to raise money via the masses with Kickstarter taking only 5 cut in every transaction In the world of mainstream media BuzzFeed took the buzz out of the giants by bringing in the idea Create content and ads that we can t resist passing along to everyone MOOC or Massive Open Online , . , , “ - ”. , , . , — , % . , : ’ . , “ . , - . The use of SaaS for talent management HR applications is the path to the future SMEs are increasingly adapting to the use of SaaS HR applications for payroll and benefits The survey by PwC in 2013 reports that about 56 of all SMEs and MNCs are in talks with migrating to SaaS based HR applications Social Media Recruiting and Gamification have changed the HR practices for ever ( . . % . . )