DISRUPTIVE
INNOVATION
PAGE 37
iNM VOLUME 9
business model with structural cost advantages
relative to existing solutions and hence it is
difficult for an existing conventional business to
respond to this competition
paved way for innovation in the form of Wireline or
Fixed Access Telephony Then came the cable
Commercial Wireless in the form of Cell Phone
proved to be creative destructor The wireless data
The concept of innovation is not new Innovations
have been coming up ever since industrial
revolution Consider the example of the
telecommunications industry We have come a
long way from the early telegraph Telegraph
communication popularly known as mobile data
changed the face of telecommunication After
Skype arrived in August 2003 we knew we couldn t
go back to earlier ways of communication Skype
represented internet based communication
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