DISRUPTIVE
INNOVATION
PAGE 18
iNM VOLUME 9
DISRUPTIVE INNOVATION
IN HR
RONITA SAHA
BATCH 2015 17
IIM RANCHI
-
,
Today the world is ever changing and dynamic
and to survive and excel in this dynamic world
companies are challenging the status quo and
adopting innovative practices to keep their
Human Resources motivated and engaged The
most notable of such companies are Google
Zappos SAP Flipkart etc Here I want to throw
some light on some such innovations which
have changed the expectations of employees
about how Human Resources should be
managed
RECENT BREAKTHROUGH INVENTIONS IN HR
No business can enjoy monopoly in today s
competitive business environment So in order
to sustain companies need to innovate HR
being one of the most important divisions of
any company is also adopting innovative
practices and they also contribute towards
profit margin according to Porter s value chain
analysis Some of the most unique HR
innovations in different HR functions have been
stated below
INTRODUCTION
Innovation in simple terms means the
development of some new technology or
inventions like the mobile phone the apple
watch etc However in a broader sense
innovation is much more than just technology
Innovation requires collaboration it happens
when people from different fields pool their
knowledge to create something new In the
words of David Neeleman founder and CEO of
JetBlue Innovation is trying to figure out a way
to do something better than it has ever been
done before
RECRUITMENT AND SELECTION
Google is consistently termed as one of the best
places to work in and keeping up with its
reputation it has some of the most innovative
recruitment and selection processes The
workforce of Google is truly diverse and consists
of people like ex army men to former school
teachers Google s brief to its interviewers is
Hire someone who is better than you and
someone whom you will find interesting in a
long train journey The company also hires
from non standard employee pools like
housewives with a career gap
.
,
,
,
,
.
.
,
.
,
.
,
.
,
, “
.”
’
.
,
,
.
,
,
’
.
.
.
-
.
’
“
”.
.