DISRUPTIVE
INNOVATIONS
PAGE 16
INM VOLUME 9
HOW HR IS WINNING
OVER GEN Y: THE NEXT
GENERATION OF LEADERS
SHIKHA SHARMA
DELHI SCHOOL OF MANAGEMENT
DELHI TECHNOLOGICAL UNIVERSITY
2016 18
-
Whether we call them Gen Y or millennials
they are the future workforce across the
world They are tech savvy socially
conscious full of entrepreneurial spirits and
ambitious They are nothing like their
previous generations when it comes to the
ideas of loyalty to organizations leadership
style and work life integration and hence
years old practices of managing workforce
are no more applicable for them Companies
can t attract them with superfluous promises
and perks rather they look for values
alignment transparency leadership
opportunities and recognition Retaining and
engaging them is a challenging task too as
they do not shy away from planning
near term exits if felt underutilized Given all
these HR departments today are revamping
their practices not just to manage them but
to win them over and are talking to them in
their language
,
.
-
,
,
,
.
,
-
.
’
,
’
,
,
.
-
.
,
.
Attracting and Recruiting millennials
Millennials today account for almost 50 of the
workforce population in India and US Markets
Attracting the best of these millennial workers is
critical to the future of business Their career
aspirations attitudes about work and knowledge of
new technologies will define the culture of the 21st
century workplace The key to attract them remains
in understanding their media of communication
and their needs They want a collaborative work
culture flexible work hours and a coach mentor
instead of a boss Great news is HR has got this pulse
and more and more companies are offering these
key features All the top rated employers such as
Google RMSI Marriott Hotels American Express etc
today offer these perks and they are succeeding in
attracting the top millennial talent available in
market Other than understanding what to offer to
them it is equally critical to realize where to connect
with them Millennials are digital with their
approach and more and more recruitment
opportunities should meet them at these digital
media By creating and maintaining Facebook
:
%
.
.
,
,
.
,
.
,
/
.
.
,
,
,
.
.
,
.
.
,