iNM Magazine Volume 7 | August 2015
Alumni Speaks
ENTREPRENEURSHIP
In and OUT
Ankit Jain
Founder - Lume Solar Energy | N M I MS Batch 2012 - 14
The actual reality is completely different from the
picture we think it to be. And, we understand this when
we get into the market and get our hands dirty.
It starts with an idea, then the name of the company,
then logo, then the presentation, then the business
models then it is gone because you have an another idea
by the next morning.
How it started
When I was at NMIMS, I had this passion and
enthusiasm for doing business and creating my own
venture. So, I used to sleep through the Philip Kotler
lessons. I did not understand many of them. But, I loved
learning about the startup ecosystem, interned with
startups and attended many summits and networking
sessions and explored the opportunities around. This
gave me a deep knowledge of the ground realities.
My rst job
I am the founder of four start ups. However, the four of
them were my imagination and not ground realities in
NMIMS.
My first job was with a startup. I got to learn things from
scratch - how to handle people, present the finished
product and sales, which is like the heart of any business.
But when I founded Lume, the cycle reversed, it was first
research, then the idea, then feasibility, then the
business model and last, the name (which was decided in
single day when it was time to get registered). So, in
reality, the whole cycle had reversed.
Your first job will give you an ample amount of learning
which will be beneficial for understanding the market
and how Businesses work.
But the “Entrepreneurship Keeda” was there in my heart
and the day arrived when it got me to resign.
The jobless guy on a mission
The research had now started. I went around many cities
to explore the opportunities, sometimes as a business
seeker, sometimes as a customer and sometimes even as a
traveler. So, go out of your comfort zone, meet people
and learn. The process of learning should never stop.
Going back to pocket money from a xed salary
This phase was the toughest. Once you have a job, you
develop a habit of checking your bank account on the
first of every month. It is hard to change because you
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